When sellers build the Amazon platform, they need to pay attention to traffic issues. After sellers attract traffic outside the Amazon site, they need to improve the conversion rate of their products so that they can attract more buyers to buy products. If they cannot attract more buyers, , then the sales of the product will not increase, and the seller will naturally not make a profit. For novice sellers, if they want to improve the conversion rate, they need to take some measures. So how to improve the conversion rate after attracting traffic outside the Amazon site?
1. Precise off-site promotion.
After Amazon sellers attract traffic outside the site, if they want to improve the conversion rate of traffic, they need to choose platforms with large traffic for promotion, such as YouTube, Facebook, etc. If conditions permit, they can seek help from Internet celebrities on the platform. Do promotion so that you can increase the conversion rate of traffic.
When sellers conduct off-site traffic, they must choose websites with high traffic, and try to find Internet celebrities who are compatible with the products, so as not to bring some junk traffic, which will not only have no conversion rate, but also affect the listing ranking. .
2. The right time.
As the saying goes, “No matter what you do, timing is very important.” Sellers can choose a good time to promote their products, which can not only save a lot of money, but also achieve unexpected results. For example, choosing to divert traffic off the site during key periods such as major promotions, creating hot products, and launching new products will help increase the conversion rate.
3. Optimize listing.
There are many Amazon platform sellers who are not very experienced and cannot improve the traffic conversion rate, resulting in poor product sales. There are several reasons that affect the traffic conversion rate, such as product ratings, product prices, product reviews, product pictures, etc. Sellers need to work more on these aspects to attract many consumers to buy.
Some consumers are buying this product for the first time and can only understand the product from these aspects. If these aspects are not done well, it will affect consumers’ desire to buy. In addition, if other sellers advertise the product to grab traffic,
, targeted measures can be taken.
Many sellers are troubled by the question of how to improve the conversion rate of Amazon off-site traffic. In fact, it is very simple to improve the conversion rate of Amazon off-site traffic. As long as the seller promotes at the right time, precise off-site promotion and Optimizing listings will help improve traffic conversion rate.