Whether it is a cross-border e-commerce platform seller or an independent seller, the final products are sold to foreigners, so when selecting products, sellers must consider what foreigners like and need! This is the most important product selection logic!
What do foreigners like?
The following is an example. For example, some foreigners like to play golf. When promoting golf, they will inevitably choose this audience because they like this product. That is to say, if you are selling dog leashes, you must choose the audience who have dogs at home, because they will like this product. Or foreigners like courtyard design, so promoting courtyard products is also for this audience and caters to their preferences.
What do foreigners need?
What is needed? For example, when an epidemic breaks out and foreigners need masks, sellers will promote masks. This is a real need! For example, in February and March, when heavy snowfalls in some states in the United States caused widespread power outages, they would come looking for generators, which were urgently needed! Amazon search, Google search, and Google Trends all have many similar products.
First clarify the logic before selecting products, and now let’s look at the data support for product selection.
What is data support?
Sellers who choose whatever they want on a whim? Most of the time, it doesn’t work out well. That’s why sometimes the product you choose may not work. That’s exactly why there’s a lack of data to back it up!
These choices require data to support them. So what data to consider? Sales, collections, reviews, trends and more!
Do you follow the sales or develop new products yourself?
Large companies are strong and have enough funds to test products and audiences, so they often follow the sales, find recently popular products, test different audiences, materials, landing pages, and finally sell the product! Maybe a product will not explode, but if you try it a few times, you will basically encounter an explosive product! But some large companies also have dedicated product development employees. They find different products through data, and then hand the products over to pitchers for advertising verification!
There are also small teams and individuals. The small teams and individuals who do well select their own products. Since the product has exploded and you have to keep up with others, your products, materials, etc. will lead to high CPM due to duplication, which will also lead to high costs for you! The final result is no profit or loss!
Where to choose products? How to discover the hobbies of foreigners?
In fact, there are many places to choose from, such as Taobao, Douyin, Alibaba International Station, AliExpress, Amazon, etc. Many data analysis software also provide support for the data.