At present, the tikTok platform is a platform with broad opportunities, low threshold, and low trial and error costs. In the long run, it will continue to develop, so the official push for it is also strong. For small and medium-sized sellers, user analysis is particularly important on how to develop business on TikTok and obtain higher profits. So, let’s learn how cross-border e-commerce companies can conduct TikTok user analysis.
1. Novice sellers should adopt a low-cost trial and error approach. You can visit TikTok more, watch more videos, and watch more live broadcasts in order to train your ability to control content and make correct decisions, and become familiar with TikTok algorithms and operating rules. If you have enough funds, you can also consider forming a shooting and live broadcast team.
2. Advertising data analysis and review work is particularly critical. Although the advertisement itself cannot track login data, merchants still have to review the products and analyze the user data of the platform in order to better obtain traffic and benefits.
3. Merchants should choose target users. Research shows that among American users of TikTok, about 60% are women and 40% are men, mainly young people aged 18 to 35. 70% use Apple phones, 70% of users like to play mobile games, and 50% of users like 3C products, and 40% of users like beauty products. Therefore, when selecting and producing content, merchants should get closer to these aspects and expand the audience to better select target customers.
Four. Merchants can use more commonly used product selection tools. Like other platforms, on the TikTok platform, 70% is product selection and 30% is operation. Therefore, merchants need to study more about which products sell better, which products’ purchase rates are soaring, and how people who sell well make videos. , and from the perspective of merchants and users, conduct user analysis and select appropriate short video e-commerce products.
TikTok expects revenue this year to be close to US$12 billion, tripling last year. Among them, small-cost sellers have greater incremental potential, so the market for small and medium-sized sellers is huge. As a novice seller, as long as you analyze TikTok users and choose appropriate products, you can create popular products, thereby further improving the efficiency of your store.
The above introduction is relevant knowledge about how cross-border e-commerce companies can analyze TikTok users. TikTok is a platform with vast opportunities. It is in the early stage of development and has a traffic bonus period. The rapid growth of users has led to an increasing demand for high-quality content and excellent works on the platform. TikTok is a UGC model, so motivating creators is particularly important for the operation and monetization of the platform. Merchants who are familiar with and good at using TikTok have more opportunities.