When sellers place Amazon ads, how to bid is a basic skill that needs to be learned. How to adjust the bid in Amazon Advertising? I’m sure there are many sellers on Amazon who still don’t know how to do it, so I’ll answer it for you below.
1. A higher quotation can increase the conversion rate. Although the advertising cost increases, the higher the conversion rate, the lower the ACOS. Quotation methods that sellers should avoid:
1. Ignore the best offer.
If sellers want to profit from bidding, they must optimize the bidding price. Many sellers neglect to optimize their bids and keep all advertisements with the same bid without making any changes.
2. Quote based on guesswork.
When setting up ad auctions, some Amazon sellers bid based on their feelings and experience, and think their sixth sense is correct. But advertising bidding is not metaphysical, and actually requires the support of data. Otherwise, the results will not meet expectations.
3. Random bidding.
Ad hoc bidding may make your advertising costs too high. Like guesswork bidding, random bidding affects ad performance. If there is not enough data, you cannot adjust the quote significantly unless there is enough data.
4. Excessive pursuit of low ACOS.
Low price ACOS is a goal novice sellers hope to achieve when talking about advertising goals. Even though the ACOS is only 1%, which seems pretty good, you still have a lot of money in your advertising budget. In this case, sellers should not be stingy with their bids.
2. The reduction of ACOS does not mean high profits. Sellers should look for ACOS that can maximize liquidity and exposure. What is the optimal bidding strategy:
1. Check the bidding history.
Information helps sellers succeed. All the seller has to do is find the perfect click-through rate in every click.
Calculate the total sales of the keyword, divide it by the total clicks of the keyword, and calculate the income per click.
In the last 30 days, 60 days and 90 days, count the revenue of each click and understand the long-term impact of seasonal factors and keywords on each click.
After calculating the revenue per click, divide it by ACOS. The result is CPC, which is your quote.
2. Set the desired conversion rate.
In the absence of relevant advertising data, sellers are not allowed to calculate bids based on historical records. However, sellers can set expected conversion rates.
3. What should sellers pay attention to?
1. Don’t follow blindly:
It may become a hot item within a certain period of time, and it can also bring considerable profits to some sellers. .
However, after careful analysis of these performances, it will be found that in addition to sellers who have supply chain advantages or brand advantages for such products who can ultimately make profits, sellers who blindly lay out or even deliberately sidestep the brand , it will all pay off in the end.
2. “Branding” of self-protection:
The early mass distribution model is no longer suitable for the current export e-commerce environment, and “brand awareness” has gradually replaced ” price war” mentality.
In fact, bidding is Amazon sellers bidding around keywords, which affects the ranking and display position of sellers’ ads in search results. The cost per click varies depending on where it appears. I hope Amazon merchants will understand after reading the above introduction.