With the rapid development of global economicization and the Internet, especially the popularization of mobile Internet, cross-border e-commerce has emerged. The emergence of cross-border e-commerce has promoted the development of economic globalization, thereby promoting the interconnection of the global economy and global commodities, and meeting the consumption needs of global consumers. There are countless cross-border e-commerce websites around the world, but only a few are excellent. Below, we will make a simple analysis of the three major cross-border e-commerce websites currently in use.
1. Amazon Amazon
Amazon Amazon is currently the cross-border e-commerce website with the highest sales volume and the highest profit in the world. It firmly occupies the mid-to-high-end cross-border e-commerce market. It has established sites in every country with developed trade, including the United States and Canada. , Mexico, France, Germany, United Kingdom, Italy, Spain, Japan, China, India and Australia.
Amazon’s operating status: It adopts a business model of self-operation + third-party enterprise sellers, and has a complete procurement, ordering, and cross-border logistics supply chain system, integrating online and offline; Amazon has deployed FBA warehouses to support local distribution, with warehousing all over the country It has a global site, a mature supply chain system, and sellers and buyers have better logistics experience and services; Amazon is open to the choice of cross-border logistics service providers. It mainly focuses on the mid-to-high-end brand market. The platform is relatively open, and it is constantly launching new ones. Traffic services.
2. eBay
eBay is also a long-established cross-border e-commerce website. Like Amazon, it has deployed sites around the world, but its mainstream markets are also in Europe and the United States. Currently, eBay is far ahead of Amazon in some categories such as auto accessories, geek modifications, and tool workbenches.
Current operating status of eBay: eBay’s cross-border e-commerce website is a third-party platform. It adopts a light-asset operation model of investing in third-party logistics service providers and integrating other service providers; in terms of logistics, it mainly focuses on dedicated lines, small parcels, and overseas warehouse delivery. The platform has The control of the supply chain is slightly lacking, and the logistics timeliness is not as good as Amazon. It mainly focuses on the mid-range market of brands, with rich product categories and a large number of Chinese sellers.
3. Aliexpress
AliExpress is an Alibaba-based cross-border e-commerce website. Its main market is Russia, where it is the cross-border e-commerce platform with the largest traffic. In countries such as Spain, Italy, and France, Amazon firmly occupies the top e-commerce market. For high-end consumer groups, AliExpress has little advantage due to its inherent logistics weaknesses.
Aliexpress’s operating status: It adopts the method of taking shares in third-party logistics service providers and integrating other service providers. It has a complete product supply chain for a single category, operates light assets, and has low platform entry barriers; the platform launches different activities according to different markets. Various online traffic promotions are used to attract traffic; the logistics side is a 4PL model, with only official logistics channels, mainly small packages and dedicated lines, and gradually integrating overseas warehouse models. The logistics timeliness is relatively slow and the after-sales service is average.