In today’s e-commerce market, beauty products have always been one of the most sought-after categories. Whether on Amazon, eBay or other e-commerce platforms, the sales performance of beauty products continues to grow. For sellers selling beauty products on the Amazon platform, choosing popular beauty categories is the focus of sellers. Only by choosing the right products can the store’s sales performance increase rapidly. Today I will show you how to choose cosmetics on Amazon?
In the North American site, beauty tools and cosmetics and skin care products are the current focus of product selection. Beauty tools mainly include acne needle sets, cosmetic bags and hair accessories, beauty sponges, wigs and other products. These products cost less and do not cause significant changes in demand due to seasonal changes. Cosmetics and skin care products mainly focus on body lotion, nail polish, plant essential oils, etc. These products will come into direct contact with buyers’ bodies, so sellers have relatively high requirements for cosmetics and skin care products. China’s local beauty brands are not very well-known in the entire market, but they still have a huge market for lower-priced skin care products.
In the European station, the category segmentation of beauty products is mainly divided into five modules: hair styling, nail care, beauty supplies and tools, and skin care products. Local consumers have high demand for skin care, so buyers in Europe pay a lot of attention to technological products, especially current skin care products such as facial masks and blackhead removers.
In Japan, Amazon buyers are very enthusiastic about cosmetic packaging containers and beauty equipment when selecting products. At the same time, Japanese male buyers have also experienced significant growth in demand for scalp cleaning brushes in recent years.
The above is the content of how to select cosmetics on Amazon. Beauty products on the Amazon platform have become a product category with broad market prospects. Sellers can choose beauty products that suit them for sale based on consumer needs and trends on different sites. At the same time, sellers should also focus on product quality and service quality to improve customer satisfaction and shopping experience, thereby obtaining better sales performance and returns.