Amazon Japan is an important e-commerce platform, and its product selection has its own special characteristics and trends. In autumn and winter, the product selection trends of the Japanese website mainly include outdoor products, real user experience and feedback, use of points, and holiday consumption. Next, I will introduce to you the guide for selecting autumn and winter products on Amazon Japan.
First of all, because Japan’s culture and festivals are different from those in European and American countries, holiday consumption greatly affects consumers’ shopping behavior. For example, during the cherry blossom viewing season, consumers will buy outdoor tables, chairs and cherry blossom viewing tools, and they have certain requirements for the anti-seismic function of the products, so the products must be of high quality.
Secondly, due to the improvement of the epidemic, social activities and outdoor activities in Japan have gradually resumed, so the demand for outdoor products has also increased. Especially in terms of sports, outdoor entertainment and outdoor camping, people are increasingly fond of enjoying sports and leisure time outdoors. This also provides an opportunity for sellers to achieve better sales by providing outdoor products that meet consumers’ needs.
Third, in Japan, consumers pay special attention to the real experience of products and the feedback and evaluation of other users, so sellers need to provide high-quality products and excellent customer service to leave a good impression and win Consumer trust.
Fourth, in Japan, more than half of consumers use points to purchase goods, which is a very popular shopping method. Sellers can take steps to take advantage of this shopping method, such as offering points reward programs, coupons, or other promotions to entice consumers to purchase their products. In this way, sellers can increase consumers’ purchasing desire and loyalty, and increase repurchase rates.
Finally, despite the impact of the epidemic, holiday consumption in Japan is still very strong. In this country, there are 15 official holidays and 30 festivals (such as International Valentine’s Day and Christmas). Therefore, sellers can take advantage of these opportunities to boost sales.
The above is the guide for selecting autumn and winter products on Amazon Japan. Choosing the right autumn and winter products is crucial to success on Amazon Japan. In winter product selection, sellers should pay special attention to user experience and service, and at the same time make full use of Japanese consumers’ love for points and holiday promotions to improve sales performance.