After successfully registering an Amazon store, sellers need to select products for the store. One of the important considerations is the market capacity of the product. Market capacity refers to the number of units of a certain product or service that the market can absorb within a certain period of time, and is composed of the total demand for use value and the total amount of disposable money. If Amazon chooses products with sufficient market capacity, it can drive store sales growth, but if it chooses products with too small market capacity, it will face fierce competition. So, how to judge the market capacity of Amazon’s selected products?
1. Use special software such as Seller Motor to enter product keywords and check the market capacity of this product.
2. Use the keyword mining function of the Seller Elf software, enter the corresponding keywords of the product, and query the search volume and purchase volume of the related keywords. The sum of the purchase volume of the related keywords is the market for the product. capacity.
3. Search the keywords on the Amazon platform to check the most relevant categories for a product, use JavaScript tools to analyze the sales of the product, and analyze the total sales of the top 20 stores on the platform. Determine the market capacity of the product.
4. Through purchase channels, consult product suppliers to understand the monthly shipment volume of the product on the Amazon platform, and then determine the market capacity.
5. To query the ranking of the top 20 major categories on the platform, you can search for product keywords on the Amazon platform and select the “Product Category” filter item on the search results page to view the key The top 20 products in the category to which the word belongs. Then, you can use some free tools such as Miku to view the sales data under these 20 categories. By analyzing these sales data, we can roughly understand the market capacity of this large category, and further determine whether this category is suitable as the seller’s sales target.
The above is the method for judging the market capacity of Amazon’s product selection. When selecting products, sellers need to combine market conditions and continue to observe and consider periodically to grasp the product capacity prospects. Only by continuously optimizing the selected products during operation can we achieve an increase in store sales and at the same time bring greater room for development to the store.