This issue of e-commerce dry goods inventory focuses on the wish cross-border e-commerce platform. As the wish platform grows, it not only strengthens the quality of its services, but also gradually strengthens its overall constraints on merchants. Many unwritten regulations are gradually restricting the daily work of sellers. This article will introduce in a unified way: all the hidden rules of the wish platform. I hope that sellers can avoid pitfalls in the future if they understand it.
1. Invisible rules: matching degree.
Compared with other cross-border e-commerce platforms, the main feature of wish is the variety of marketing methods, which is rare in other cross-border e-commerce platforms because they like to use Search is the main source of traffic, and the Wish platform focuses on personalized recommendations, which results in different product content being recommended for each Wish user.
Through background settings, wish can create exclusive browsing tags for each store user, and also set special tags for products, so as to better match pairs according to the matching degree of the tags. Therefore, sellers must strengthen the management of titles and product tags.
2. Invisible rules: imitations.
Of all the hidden rules of the wish platform, imitation is the most unwritten but the most strict. Because the Wish platform has officially joined the Anti-Infringement Alliance, it is very strict with all sellers selling imitation goods. Especially pictures with “well-known brand labels”, “brand LOGO generalization”, and “unclear facial expressions of models” will be banned. regarded as suspected imitations.
If it is a product that has already been reviewed, it is best not to change the product picture or title description casually, because this will cause a second review by wish official.
3. Invisible rules: traffic.
Price reduction actions and delivery speed also have an impact on the traffic of wish stores.
In short, the above is the relevant introduction to “all the invisible rules of the wish platform”. If cross-border e-commerce wish merchants are unfamiliar with these unwritten rules, they can learn more about the above through the introduction of this article. Three points should be grasped: first, we must pay attention to the matching between products and customers; second, we must pay attention to the principle of imitation; third, we must pay attention to the influencing factors of traffic.