In recent years, domestic cross-border e-commerce platforms have entered the market, and more and more sellers are doing overseas business. Whether it is a domestic store or a cross-border store, product selection is inseparable from the step. This article will introduce how sellers on cross-border e-commerce b2c platforms should choose products.
1. Popular categories. The major categories that have always been popular in foreign trade are clothing, 3C electronics, wigs, e-cigarettes, auto parts, home furnishings, jewelry, health and beauty products, etc. These are all popular product categories, and the competition is also fierce. . In a fiercely competitive environment, sellers need to use their unique vision to carefully select products and choose some distinctive products that can highlight their own personality, such as personalized jewelry, special bags, customized dresses, etc.
It was quite difficult to choose products when I first started. There were so many products, and I didn’t know which ones would sell well and which ones would not. So after choosing products in the category you like, Sellers distribute a large number of products and change products at regular intervals, such as a large batch of products. Then after two weeks, they look at the data and replace the products with poor data. In this way, the best are constantly eliminated and the fittest are eliminated, and finally some products that are easy to sell are selected. Then go deep into cultivation.
2. Product price. In terms of product prices, products generally priced between US$50 and US$500 are better. First, international shipping costs must be considered in cross-border transactions. If the unit price of the product is too low and the shipping cost is much higher than the product price, the buyer’s desire to buy will also decrease. Moreover, if the unit price of the product is too low, you cannot make a profit, and it is very tiring to do it. Low-priced products can also easily attract competitors.
3. Product market. After choosing a product, you need to research the market for which the product is suitable. Consumers’ consumption habits also need to be studied. Only if these analysis and research work are done well, subsequent product sales will be better.
Under the rules of cross-border e-commerce platforms, creating popular items is more important than advertising and promotion. Therefore, a store must have at least one or two popular items. If not, it will be difficult for the store to continue operating. . You can refer to the above methods to create popular items for your store.