ebay is one of the top ten cross-border e-commerce companies in the United States. The platform has a large number of products, so how can buyers search for their own products among hundreds of thousands of products?
As we all know, eBay ranks searches based on the best match. This requires merchants to create their own product titles and keywords based on the search habits of eBay’s American buyers, so as to achieve a highly relevant search match, so that their products can stand out from the massive amount of products and then complete transactions.
The editor has compiled some title creation methods based on the search habits of American buyers, which are divided into the following aspects:
1. Use the Terapeak title creation tool
Terapeak’s title creation tool can give keywords based on search habits. For example, Terapeak will tell you that when searching for women’s products, Americans are more accustomed to using “womans” than woman’s. This title creation tool helps eBay sellers find the most frequently occurring keywords on the platform.
2. Accurately describe product details
This requires sellers to put the products they sell in the correct category, because buyers often use the product navigation bar to find the products they need. If the seller does not place the product in the correct category, it is impossible for the buyer to see the merchant’s product, so how can he buy it?
3. Refer to the titles of other sellers
Before writing keywords, sellers can first check how the titles of similar products sold are written. Be sure to check the top few pages of search rankings. For products, focus on which keywords are used in the title, such as whether skirt is used more often or dress is used more. In this way, we can understand the search habits of American sellers and help merchants write titles more accurately.
Accurate creation of listings is one of the key factors that determine whether eBay sellers can complete transactions, because this directly determines the product search ranking to a certain extent. The editor of Lianlian Cross-Border Payment has helped you sort out how to based on American sellers’ search habits create product titles to help sellers on their cross-border journey.