For Amazon sellers, listing reviews almost determine the success or failure of the business. They will build customer recognition and encourage customers to make purchasing decisions. However, Amazon’s “reviews” are like walking on stilts for almost all sellers. They are too difficult to deal with, and inappropriate operations can easily be sanctioned by Amazon. Because of this, it’s important to familiarize yourself with all the strategies for getting Amazon reviews to avoid mistakes.
1. Non-compliant methods to obtain Amazon reviews.
Fake comments or self-written comments are not allowed. However, sellers often use other methods to obtain reviews, which can cause problems on Amazon, but they may not know it.
All of this is because the rules on Amazon’s platform are very subtle and complex. The following are methods sellers should avoid using to request reviews:
1. Facebook redirects.
This is a violation of Amazon’s Terms of Service. Amazon does not allow sellers to contact customers through any other means, especially when using data on the platform to retarget previous customers in different channels.
2. Review reminder-site message function.
Another way to collect Amazon user reviews is to use Amazon’s Site Mail feature. Using on-site correspondence, you can ask your customers about their purchases.
There are strict Amazon rules for using site mail.
If you do not comply with these rules, Amazon will prohibit you from using the Site Mail feature. So, if you plan to use on-site correspondence to collect comments, be very careful.
3. Add cards to the box.
Amazon has clear regulations regarding product packaging cards. For example, sellers cannot offer customers gifts in exchange or conduct monetary transactions to manipulate customers into doing anything, such as prompting positive reviews.
2. The risk of improperly obtaining Amazon reviews.
Because reviews play a key role in the success of Amazon’s business, many sellers are willing to do whatever it takes to obtain reviews, even if doing so may be punished by the Amazon platform.
However, although this strategy seems easy to get Amazon reviews, in the long run, they are not worth losing business because Amazon will lose everything once Amazon investigates your business. Here are some common methods sellers use to fabricate reviews but end up getting banned from selling:
Shop Amazon Reviews: The most direct way to collect more reviews on Amazon is to shop. Typically, sellers purchase reviews through fake review sites.
Writing and posting fake Amazon reviews yourself: Another way to post fake reviews is to register many buyer accounts yourself and buy products from your own store to write reviews.
This approach may quickly increase product conversion rates and sales at first, but will eventually lead to your Amazon account being completely frozen. Amazon has a “zero tolerance” policy for fake reviews and will freeze your account without hesitation if caught.
I hope that all sellers can be familiar with the above strategies for obtaining reviews and avoid unnecessary mistakes.