Today I will analyze the game for you. What are the differences between Outlet Deal and Outlet Sale? Clearance promotion: A promotional offer placed on the Outlet page for a limited time (usually 2 weeks) is a promotional method to clear the backlog of inventory, helping sellers to effectively increase exposure and quickly clear the backlog of inventory! A clearance sale, on the other hand, is a regular sales promotion created by you by lowering the price.
1. What is the difference between the two?
Overview of clearance tool application features
Clearout promotions: limited-time promotional offers, with exclusive display pages
Clearout sales: regular sales that sellers can create directly by reducing prices Promotion
Clearout sale campaign period: 2 weeks or until existing FBA inventory is sold out
Clearout sale campaign period: Clearance sale campaigns can be created with a duration longer than 2 weeks, but up to Can only be displayed on the exclusive event page for 2 consecutive weeks
The minimum discount requirement for clearance sales: 30% off (North American site)
The minimum discount requirement for clearance sales is 20% off (Japanese site) , European sites)
Usually the discount requirements for clearance sales are lower than clearance sales
Applicable sites for clearance sales: almost all sites
Applicable sites for clearance sales: US sites
Clearout promotion fee: Free
Clearout sales fee: Free
Display effect: Clearance promotion>Clearout sale
Discount intensity requirements : Clearance Promotion > Clearance Sale
Please note: Please avoid changing the price of the product during the clearance sale. In view of this move, Amazon may determine that the seller has breached the trust of the buyer and the clearance sale, thus suspending all sales of the seller. Clearance promotions and ASIN recommendations.
Please refer to the seller platform information for discount requirements.
2. Super practical clearance methods
Effectively relieve inventory pressure
Using clearance promotions and clearance sales can effectively solve common inventory backlogs and out-of-season inventory Questions to help sellers get rid of the backlog of inventory and prepare for the new quarter with ease!
Optimize turnover: sellers can sell overstock inventory and improve cash flow
Save costs: optimize inventory levels and reduce the total storage cost of overstock inventory
Power brands : The event radiates to sites in multiple countries, expanding sales scope and brand exposure
By creating clearance promotions and clearance sales, you can not only directly save storage fees and improve capital turnover, but also indirectly increase brand exposure. It is simply “one stone kills more than one stone” Bird” is an excellent means of clearance.
OutletDeal&
How to create an OutletSale
First, go through the inventory drop-down menu “Inventory Planning> on the Amazon Seller Platform Inventory Control Panel >Manage Redundant Inventory” to view the list of products that can create clearance promotions or clearance sales;
Note: New option filter button: You can click “Create clearance promotion” or “Carry out Promotion” to filter out ASINs that meet the conditions of both promotions.