If you want to be successful on Amazon, there are many operating methods. Not only do you need to have excellent listing performance, but you also need to work closely with your promotion methods. Of course, the most important thing is to comply with the platform’s compliance operating rules, otherwise It’s all nonsense.
So when operating Amazon, the most important thing is to operate in compliance with the rules of the platform. Only by operating in compliance with the rules of the platform can you operate safely and long-term on Amazon.
Because operations must comply with regulations and illegal operations must not be touched, sellers must start with the platform’s own algorithm, so the most obvious one is the operation of traffic ranking. Traffic ranking includes keyword ranking and category ranking, which is also the key point that merchants should pay attention to when conducting sales operations.
Keyword ranking is definitely not unfamiliar to sellers. Using different keywords can obtain corresponding exposure. Core keywords that match products and increase long-tail keyword exposure traffic are all operated by sellers. Key points to note during optimization. Moreover, category ranking is something that is easily overlooked by sellers. This ranking will affect the traffic ranking of orders when sellers choose product categories. Sellers must carefully choose the category that best matches their products in order to maximize their value. .
Following Amazon’s rules for good operations is the safest way. However, on this basis, sellers should establish a global perspective, conduct strategic calculations, maintenance and optimization in stages, and adjust themselves in a timely manner operating strategy. It is more important to plan the operation than to start the operation. Sellers are always anxious before operations: What should I do if no one takes care of the product? What to do if you don’t switch products? What should I do if I still can’t move up after the weights and rankings are announced? When considering these issues, we constantly optimize our business plans, resulting in the failure to implement some strategies in time, missing the best sales opportunities, and entering a new round of self-doubt.
In fact, for sellers, the phased plan for sales operations only requires the following points: First, are the Listing products being sold well optimized? The second is whether the promotion, traffic conversion process can bring users a comprehensive shopping experience?
The most important thing is whether the entire sales process complies with the regulations of the Amazon platform. Compared with optimization, it is most important to put the sales strategy into the market. Only after investment can we know where the strategy is lacking in the actual market, so that we can carry out more targeted optimization.