Improve conversion rate What is conversion rate?
The conversion rate is calculated as: the number of buyers who placed orders divided by the number of unique visitors during the selected period.
Prominent conversion rates will vary by product, ranging from 0% to 10%.
Successful sellers will use marketing activities or other tools to obtain higher conversion rates. The following provides a slightly shortened practice and long-term practices to increase conversion rates.
Short-term methods to improve conversion rate
1. Use product pictures that attract buyers’ attention
Using eye-catching and good-looking pictures to present your products will help your products from stand out among similar products. In addition to taking high-quality images, you can also visually attract buyers, such as taking photos of your products in front of a well-organized background.
For products with different specifications, uploading a corresponding picture for each specification can prevent buyers from abandoning the purchase due to the inclusion of picture references.
Tips: You can also upload videos related to your products. Now use Shopee APP to optimize the presentation of your products so that buyers can understand your products more clearly.
2. Set pricing and discount activities
You can search on Shopee to understand the price range set by other sellers for the same product, so as to use it as a reference to decide on your product Set prices while setting up discounts to attract more buyers.
You can also use the analysis of the “Seller Data Center” to determine which products have increased market demand.
3. Set up discount coupons
You can make your product prices competitive by creating “discount coupons” and encourage buyers to purchase more in the same order Products to enjoy discounts with discount coupons.
You can choose the discount amount, discount percentage or shrimp coin reward.
4. Free Shipping Promotion
Shopee Free Shipping is a promotional method in which qualified sellers can obtain free shipping services provided by Shopee.
The products of these sellers will automatically display the “Free Shipping” label, helping their products stand out from the crowd.
Long-term practices to improve conversion rate
1. Strive for high reviews
Products with many positive reviews from buyers will have more reliability. You can improve your ratings by ensuring good product quality, on-time replacement, and excellent customer service.
2. Ensure meaningful comments
Substantial comments can accurately point out the product quality and related information, which helps potential buyers judge whether the seller’s products meet their needs. Whether the customer service is perfect.
You can also encourage buyers to provide feedback after the order is completed to achieve meaningful reviews of the product. You can also reward buyers with feedback such as discount coupons, which may encourage buyers to purchase again and leave reviews again.
Tip: Remember to give your buyers some time to try out the item; armor reviews contain detailed information about the quality and performance of the item.
3. Manage order budget
Buyers should pay attention to purchasing goods from sellers who substitute on time, so please make sure to simplify your substitution process to avoid distortion and errors
Shopee encourages you to choose inline logistics supported by Shopee instead of other logistics channels, because it can help you and the buyer keep track of the progress of product delivery at any time.
4. Cumulative “sold” quantity
Buyers will judge the quality of the product and the reputation of the seller through the “sold” count.
If a product has a high “sold” number, it usually means that the seller is reliable and can provide a good shopping experience. This is a quick way for many potential buyers to judge the quality of the product and the reputation of the seller.
Properly utilize the data analysis of the Seller Data Center
The “Seller Data Center” in the Seller Center can help you gain an in-depth understanding of the operating performance of your products and stores:
Products – provide comprehensive data, For example, the number of page views and conversion rates of stores and specific products.
Ex-factory – provides you with detailed sales data, including the number of visitors, buyers and orders.
Marketing activities – helps you check the performance of marketing tools (such as discount coupons, discount activities, etc.).
Real-time dashboard – Provides real-time sales data, sales trends and the top 5 products by sales volume.
Original details of shopee official website:
Improve conversion rate What is conversion rate?
The conversion rate is calculated as: the number of buyers who placed orders divided by the number of unique visitors during the selected period.
The highlighted conversion rate will vary from product to product, ranging from 0% to 10%.
Successful sellers will use marketing activities or other tools to obtain higher conversion rates. The following are four short-term practices and four long-term practices to increase conversion rates.
Short-term methods to improve conversion rate
1. Use product pictures that attract buyers’ attention
Using eye-catching and good-looking pictures to present your products will help your products from stand out among similar products. In addition to taking high-quality images, you can also visually attract buyers, such as taking photos of your products in front of a well-organized background.
For products with different specifications, uploading a corresponding picture for each specification can prevent buyers from abandoning the purchase due to lack of picture reference.
Tips: You can also upload videos related to your products. Now use Shopee APP to optimize the presentation of your products so that buyers can understand your products more clearly.
2. Set pricing and discount activities
You can search on Shopee to learn about the price ranges set by other sellers for the same product, and use this as a reference to determine your product pricing and create discounts at the same time activities to attract more buyers.
You can also use the analysis of the “Seller Data Center” to determine which products have increased market demand.
3. Set up discount coupons
You can make your product prices more competitive by creating “discount coupons” and encourage buyers to purchase more in the same order Products to enjoy discounts with discount coupons.
You can choose the discount amount, discount percentage or shrimp coin reward.
4. Free shipping promotion
Shopee free shipping is a promotional method. Qualified sellers can obtain free shipping services provided by Shopee.
The products of these sellers will automatically display the “Free Shipping” label, helping their products stand out from the crowd.
Long-term practices for improving conversion rates
1. Strive for high reviews
Products with many positive reviews from buyers will have more reliability. You can strive for higher ratings by ensuring good product quality, on-time shipping, and perfect customer service.
2. Ensure meaningful comments
Substantial comments can truly point out the product quality and related information, which helps potential buyers judge whether the seller’s products meet their needs. Whether the customer service is perfect.
You can get meaningful reviews for your products by encouraging buyers to provide feedback after an order is completed. You can also reward buyers with feedback such as discount coupons, which may encourage buyers to spend again and leave reviews again.
A quick tip: Remember to give your buyers some time to try the product so that their reviews contain detailed information about the quality and performance of the product.
3. Manage order shipping
Buyers tend to buy from sellers who ship on time, so make sure to streamline your shipping process to avoid delays
Shopee encourages you to choose inline logistics supported by Shopee instead of other logistics channels, because it will help you and the buyer keep track of the progress of product delivery at any time.
4. Cumulative “sold” quantity
Buyers will judge the quality of the product and the reputation of the seller through the “sold” count.
If a product has a high number of “sold”, it usually means that the seller is trustworthy and can provide a good shopping experience. This is a quick way for many potential buyers to judge the quality of the product and the reputation of the seller. .
Properly utilize the data analysis of the Seller Data Center
The “Seller Data Center” in the Seller Center can help you gain an in-depth understanding of the operating performance of your products and stores:
Products – provide comprehensive data, For example, the number of page views and conversion rates of stores and specific products.
Sales – provides you with detailed sales data, including the number of visitors, buyers and orders.
Marketing activities – helps you check the performance of marketing tools (such as discount coupons, discount activities, etc.).
Real-time dashboard – Provides real-time sales data, sales trends and the top 5 products by sales volume.
Article source: shopee official website