The higher the Amazon product search ranking, the more advantage the product has. Not only can sellers better promote their products, but it can also help increase product sales. But we often find this problem: some products clearly rank higher in searches, but their sales are not high, and some products have almost no sales.
Why is there such a phenomenon that there are few orders placed at the top of the ranking? What exactly causes this phenomenon? What should we do when encountering this phenomenon? After some investigation and analysis, we summarized the following two reasons and solutions:
1. Product selection issues and solutions:
The most important factor affecting sales is the product. There may be some sellers who are not clear about the uses and advantages of their products, fail to promote them better, and fail to grasp the positioning of their products, which causes customers’ understanding to be biased, resulting in very low sales. It may also be that the style of the product is not popular enough, the product is not competitive enough, and customers do not like it. The solution to this problem is: before selecting products, you must conduct sufficient data analysis, fully understand the market demand, and have a precise positioning of the product. To fully understand when to launch what products, it cannot be static. In the process of product selection, we must consider the impact of some factors on the product, and during the product selection process, we must pay attention to avoid infringement when selecting products.
2. Keyword problems and solutions:
The accuracy and comprehensiveness of keywords are also important reasons for this phenomenon. Wrong keywords will attract customers who do not want this product, but another one, leading to missed customers; keywords that are not comprehensive enough will also lead to the loss of customers, making it impossible to increase sales. The solution to the keyword problem can be: you can filter keywords through Amazon’s keyword bidding. During the filtering process, you need to compare the popularity of keywords, and you can find the most suitable product for the product through tracking and comparison. keywords. At the same time, keywords must be properly matched, and while attracting customers, the product must be accurately positioned, and it must be comprehensive to retain customers.