AliExpress: A cross-border export B2C retail platform covering all countries and regions along the “One Belt and One Road”. Users from countries along the “One Belt and One Road” account for more than 45%
AliExpress is the only cross-border export B2C retail platform in China that covers the “One Belt and One Road” ” A cross-border export B2C retail platform for all countries and regions along the route. Users are located in more than 220 countries and regions around the world. Users from countries along the “Belt and Road” accounted for 45.4%.
The cumulative number of overseas buyers on AliExpress has exceeded 100 million.
Proportion of users in countries along the “Belt and Road”
“Made in China” is best-selling in countries along the “Belt and Road”, including Russia, Ukraine, Israel, and Belarus
Russia, Poland rank among the top five in terms of purchasing power
Russia, Ukraine, Israel, Belarus, and Poland are the top five countries along the Belt and Road Initiative in terms of purchasing power.
Top five purchasing power countries among the countries along the “Belt and Road”
Mobile phones and spare parts, fashion jewelry, women’s clothing, clothing and accessories , nail art products are the top five most popular categories.
The five most popular categories in countries along the “Belt and Road” (2016)
Young people aged 25-34 in the countries along the “Belt and Road” People have become the main group of cross-border online shopping, and the proportion of wireless transactions is higher than the overall average level of the platform
Among the cross-border online shopping groups in countries along the “Belt and Road”, young people aged 25-34 account for 61%
< p style="text-align: center;">The proportion of consumers in the countries along the “Belt and Road” by age group
The proportion of wireless shopping in the countries along the “Belt and Road” is 59.6%, which is higher than the overall average level of the platform out by 0.3 percentage points.
Proportion of wireless shopping in countries along the “Belt and Road”
Russian consumers love to buy Chinese mobile phones, clothing and consumer electronics; Chinese consumers Russia’s favorite candies
Mobile phones, clothing, and consumer electronics are Russians’ favorite “Made in China” products.
The category structure of goods purchased by Russians on AliExpress (by transaction volume)
The sales of Russian goods on Tmall International in 2016 The total transaction volume was 34 times that of 2015.
Russia’s commodity structure is single, with 90% of sales concentrated in food.
Mainly include: candies, chocolate products, jams, instant coffee, wafer biscuits, and snacks.
Transaction volume of Russian goods on Tmall International (2015-2016)
Thailand, Singapore, Malaysia, Israel, and the Czech Republic are China’s cross-border zones The top 5 countries along the “Belt and Road” in terms of retail imports
The countries along the “Belt and Road” are ranked among the top 10 in Tmall International sales (2016)
Thailand: Use cross-border e-commerce to sell goods to ChinaIn 2016, the total transaction volume of Thai goods on Tmall International increased by 152% year-on-year
124 Thai brands are sold on the Tmall International platform
Thailand is the country along the “One Belt, One Road” that ranks highest in product sales
The transaction value of Thai products on Tmall International (2014- 2016)
Changes in the number of Thai brands on Tmall International (2014-2016)
2016 In 2018, Tmall International sold nearly 280,000 pieces of Thai latex pillows/mattresses
Thailand’s main sales products:
Household products: latex pillows, latex mattresses
Beauty and personal care: essential oils, facial creams, makeup
Food: dried mango, dried durian, rice
Nutritional products: bird’s nest, etc.
Thailand does not sell rubber but pillows Rubber farmers earn 3-5 times more. The lives of Thai rubber farmers have never been so closely related to orders from Chinese consumers.
Thailand is the world’s largest rubber producer, and the decline in raw material prices has had an adverse impact on Thailand.
Wen Ta, a Thai rubber farmer, said: Making raw rubber into latex pillows can increase the purchase price of raw rubber to 180-200 baht per kilogram, which is 3 to 4 times the original price. This is very Beneficial to rubber farmers.
China’s consumption upgrade has brought huge demand, which has offset the negative impact of falling raw material prices on Thailand to a considerable extent.