With the rapid development of the e-commerce industry, Amazon has become one of the largest online retailers in the world. More and more sellers are joining the Amazon platform, making competition more intense. How to stand out in such an environment and become a leader on the Amazon platform has become a problem that every seller needs to seriously think about and solve. This article will introduce Amazon Flash Sale activity strategies and product selection ideas, hoping to help sellers better develop their Amazon business and increase sales and exposure.
1. Amazon flash sale activity strategy.
1. Increase the budget and speed up the advertising progress bar. At the beginning of the flash sale, increase the budget by 2 times for about 3 minutes. If the flash sale progress bar does not reach 70% or above, increase the budget by 1-2 times again. Use a higher budget to increase advertising orders and speed up the completion of the flash sale progress bar.
2. Create two new advertising campaigns. Automatic advertising: Add negative attributes and other brand attribute keywords in advance, and adopt the same single bidding strategy as the original advertising (promotion will not be reduced). Artificial advertising: include negative keywords in advance, adopt the same single bidding strategy as the original advertising (increase and lower bidding strategies only), and enable phrase matching.
2. Amazon product selection ideas.
1. Start from the market trend. Consider whether there is market space for the product. Pay attention to foreign markets and understand foreigners’ shopping preferences and habits.
2. Product differentiation. Highlight the special advantages and differentiation of the product. In the same type of products, we can realize: what others don’t have, I have, what others have, I have excellence, and what others have has, I have special features.
3. Competition analysis. Market monopoly analysis analyzes the market prospects and competition of the product. Consider factors such as a product’s sales volume, sales ranking, and number of reviews.
The above is Amazon’s Flash Sale activity strategy and product selection ideas. On the Amazon platform, the key to success is to continuously optimize and innovate your own strategies, and always pay attention to market trends and competition. Through the Amazon Flash Sale activity strategies and product selection ideas introduced in this article, we hope to help sellers achieve better performance and higher sales on the platform. At the same time, sellers are also reminded to follow the platform rules and avoid being punished for violating the regulations. I wish you all success on the Amazon platform!