Twitter provides corresponding general functions and brand customization services for the five major advertising campaigns on its platform. Let’s take a closer look at these general functions.

1. Voting function

The voting function adds interactivity to brand advertising, helping to further attract target audiences and guide users to participate in brand activities.

2. Conversation button

Embedding a conversation button in Twitter provides a convenient way of conversation, which will help increase users’ willingness to participate in brand topics, thereby increasing the volume and interaction of brand topics. . Conversation buttons include CTA (Call-to-action) and customized topic tags.

3. APP button

The APP button allows advertisers to link tweets to the AppStore or PlayStore download page, promoting advertising creativity to catalyze user download rates. If the user has completed downloading, clicking, etc., the APP button jumps and opens the application.

4. Website button

Combine the website button with an image or video advertisement, and users can jump to the login/registration page of the specified website after clicking it. This setup not only helps brands increase visits to their official website, but also optimizes user innovation and retention.

5. Brand customized topic tags

As the main way for Twitter users to participate in daily conversations, topic tags also establish dialogue links between brands and users. Combined with brand-customized topic tags, advertisers can highlight brand personality and topic interests, and attract target audiences with highly visually creative copywriting elements. Twitter comprehensively promotes platform brand topics.

6. Brand customized reminder function

With the support of the brand customized reminder function, users can like, forward or comment on brand-related Twitter, automatically subscribe to important news such as brand activities, and receive important news during the event. Receive official brand customization alerts on Twitter before you start. This feature simplifies the steps and process for users to track important brand news, helping to maximize user attention and engagement.

The above are 6 common functions of Twitter product advertising shared with sellers. I hope they will be helpful to cross-border sellers. Lianlian International always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.