Selling clothing on Amazon is a highly competitive business. Only by understanding market demand and customer preferences can you stand out in the fierce competition. As more and more people choose to buy clothing online, the clothing market on Amazon’s US site is becoming more and more prosperous. So, what should sellers pay attention to when selecting clothing products on Amazon US? This article will provide some practical suggestions for sellers on the size issues encountered when selecting clothing products on Amazon’s US site, as well as in compliance with the aesthetics and seasonality of European and American countries.
When selecting products in the clothing category on Amazon US, size is an important consideration. Data shows that more than half of European and American customers choose to buy clothing online, but the return rate is as high as 35%, most of which are due to size issues. There are great differences in size standards in different countries, so sellers need to understand the size standards of the country of sale and provide clear references in the product description so that buyers can more intuitively understand the size that suits them to reduce the return rate.
In addition to the size issue, conforming to the aesthetics of European and American countries is also one of the factors that sellers need to consider. Sellers need to understand their own user groups and select clothing styles that meet European and American aesthetics based on different clothing styles and positioning. In addition, sellers need to be careful not to infringe the copyrights of others and avoid infringement issues.
Seasonality is also an important factor affecting clothing sales. Sellers need to research the seasonal climate of different countries in advance and launch clothing styles suitable for different seasons. In addition, comfort and quality are also key concerns for customers. Therefore, sellers need to pay attention to the warmth, comfort and quality of clothing to avoid problems such as after-sales and returns. Finally, you need to pay attention to the Amazon channel rules. Prohibited categories of clothing, such as fur clothing, etc., are not allowed to be sold.
The above are the precautions for selecting clothing products on Amazon’s US site. When selling clothing on Amazon, sellers need to understand market demand and customer preferences to provide clothing styles and size standards that meet the aesthetics of European and American countries. In addition, sellers also need to pay attention to factors such as seasonality, comfort, and quality to increase product sales and user satisfaction. I hope the advice provided in this article can help sellers better start their Amazon clothing selling business.