On Amazon, one of the world’s largest e-commerce platforms, there are millions of sellers. Among so many sellers, how to choose products on Amazon is a question that every seller needs to consider. Here, this article summarizes the five latitudes for sellers to select products on Amazon.
1. Choose products with rigid demand.
The so-called rigid demand can be understood as the customer’s requirements for product function rather than external characteristics such as color, style, size, appearance, etc. Customers focus on the function of the product and do not care much about it. other factors. Therefore, the main factor in product selection is to consider whether the product truly meets certain customer requirements. Sellers cannot choose products at will and then try to create a market space for their products. The result is bound to end in depression.
2. Make it clear that the product has certain market demand.
Sellers don’t have to think that they have discovered a new world just because their products have few listings. Some products only have about 2,000 listings. After placing two orders, the product can reach the homepage, but because its market demand is very small , the demand is relatively limited, so no matter how you make it, it is unlikely to become a hit.
3. Understand the overall strength of competitors before selecting products.
Sellers should evaluate the overall strength of competitors before choosing to make products. If the competitor is a well-known brand in the 3C category, then it should choose other tracks, because the other party’s brand awareness will take away the vast majority (90%) of the order information in this category.
4. Choose products that are differentiated and can be updated as much as possible.
Male model products lack uniqueness and are very easy to be copied. They are also copied and sold without any highlights. Therefore, when selecting products, sellers should try to give priority to products that can be differentiated and transformed. Transformation does not simply refer to privately molded products, but to make products differentiated or have new upgrades, specifically including: changing component colors, individually customized packaging, etc.
5. Avoid infringements.
As an Amazon seller, if you want your store to operate for a long time, you need to avoid infringements. This is because infringement is very harmful, ranging from the listing being deleted to being likely to cause the account to be restricted. Therefore, sellers must try their best to avoid infringement when selecting products.
To sum up, sellers need to comprehensively consider five dimensions when selecting products on Amazon. Select products with rigid demand, make sure that the product has a certain market demand, and determine the overall strength of competitors before selecting products. Choose differentiated and updated products as much as possible and avoid infringements to ensure successful product selection and gain a competitive advantage in the market.