Nowadays, cross-border e-commerce is attracting more and more attention. Many people choose to open stores on Amazon to sell products. However, there are many products on the Amazon platform. After the products are put on the shelves, not many people will buy them. Therefore, it is necessary to Direct traffic to the product off-site so that more people can see the product and have a desire to buy it. For some sellers, they have no experience in off-site traffic diversion. Today I will explain in detail what are the off-site traffic diversion methods on Amazon?
1. Review off-site traffic diversion.
Sellers can find professional writers to create a high-quality soft article introducing the product, and then place the soft article on the platform. Don’t forget to include a link to the product, so that consumers who want to buy the product can Can accurately find the product page on the Amazon platform.
2. Pinterest traffic.
If you don’t have a platform account, you need to register one, and then use product keywords to create a Board. If the store has many products, you can create multiple Boards. Categorize the created Boards, and then share the corresponding Boards. Be sure to share them in the form of RichPin.
3. Youtube video traffic.
You can make product information into a video, and then set background music for the video. If you have a PPT of the product, you can also make the PPT into a video, and the effect will be the same. The title of the video must contain the keywords of the product, so that consumers can accurately find the video when searching for keywords.
4. Slideshare attracts traffic.
This platform is a communication website for PPT sharing. Sellers can make product information into PPT, and then add links to the products. The title of the PPT should also include the keywords of the product.
The method of attracting traffic outside the Amazon site is very simple. If the seller has more funds, he can invite influencers on social media platforms to promote products. This is also a method of attracting traffic, but the cost will be higher, but the effect is Better. The above traffic diversion methods do not cost much money, but the results are relatively slow, so they are suitable for novice sellers.