With the rapid development of global trade and cross-border e-commerce industries, more and more Chinese companies and individuals have joined the team of cross-border e-commerce sellers. It accounts for 40.3% of the total number of Chinese sellers. The increase in new seller registrations by Chinese sellers on Amazon exceeds that of any other country in the world, and the scale of existing sellers is also expanding. So, let’s learn about the process of personal application for U.S. trademark registration.

Step 1 of US trademark registration: Select a trademark.

Under this trend, many Chinese companies and individuals have begun to consider registering trademarks in the United States to protect their brands and intellectual property rights. First of all, choosing a trademark is the first step in the entire registration process, which requires careful consideration. Therefore, businesses and individuals who are unfamiliar with the trademark registration process should seek help from professionals.

Step 2 of US trademark registration: Prepare and submit the application.

When submitting a trademark registration application, you need to prepare the following documents: trademark registration power of attorney, applicant qualification certificate, a copy of the business license of the company applying for a U.S. trademark in the name of the company, and an ID card applied in the name of an individual. Or a copy of the passport, a trademark drawing, a list of goods or services seeking to register the legal person, a letter of intent to apply and a certificate of priority.

Step 3 of US trademark registration: Cooperate with the designated USPTO examiner.

After the application is submitted, the USPTO will review it to ensure that it complies with all applicable rules and regulations and includes all required fees. In short, registering a US trademark is an important step to protect intellectual property and brand, and requires professional help and technical support.

Step 4 of US trademark registration: Trademark promulgation.

If the trademark passes the examiner’s review and is approved or successfully overcomes all objections, the examiner will agree to the trademark being published in the “Official Gazette” published weekly by the USPTO. The USPTO will send a notice to the applicant and indicate the date of promulgation. After the trademark is published in the Official Gazette, if no one files an objection, or the objection is unsuccessful, the application will enter the final stage of registration.

Step 4 of US trademark registration: Approval and issuance of certificate.

If no one raises objections during the trademark registration process, the trademark will be registered and the USPTO will issue a trademark registration certificate, which means that all steps of trademark registration are completed.

The above introduction is related to the process of personal application for U.S. trademark registration. In recent years, the number of trademark registration applications in the United States has increased sharply. Many of the applications do not meet the U.S. trademark registration conditions, thus increasing the workload. In order to alleviate this situation, the U.S. Patent and Trademark Office has issued new regulations. Foreign companies and foreigners applying for U.S. trademark registration must entrust a U.S. lawyer to submit the application on their behalf. Therefore, if Chinese cross-border sellers want to register a U.S. trademark, they can find a specialized mechanism.