Nowadays, with the rapid development of the cross-border e-commerce market, it has attracted many e-commerce sellers to settle in. Many novice sellers find that sometimes their accounts are frozen as soon as they open a store on the eBay platform. If they want to unfreeze their accounts after freezing, the operation is very cumbersome. Some sellers simply don’t know why their stores are frozen. Specifically, what are the main reasons why eBay freezes accounts when opening a store?
Currently, the primary reason why cross-border sellers have their accounts frozen as soon as they open a store on eBay is that cross-border sellers fail to deliver goods within the stipulated time. Generally speaking, after opening a store on the eBay platform, the delivery time limit will be clarified on the store details page, such as a promise to deliver the goods within a few days after the customer places an order and pays. At this time, if the cross-border seller fails to deliver the goods within the limited time and upload the logistics order number in time, the customer will issue a complaint to the eBay platform or give a negative review in the evaluation.
When the number of complaints or negative reviews accumulates to a certain amount, the cross-border seller’s account is likely to be frozen. Therefore, eBay sellers need to pay attention to promptly arrange logistics packaging and delivery after the order is formed. If they choose a third-party logistics express company, they should promptly obtain and upload the express delivery order number information, etc., to ensure that the delivery time limit meets the promised requirements.
In addition, customers’ inability to find the corresponding logistics information after placing an order is also the main reason why cross-border seller accounts are frozen. When a customer places an order and pays on the eBay platform, the cross-border seller’s customer service staff needs to upload the logistics order information to the platform, and the eBay platform will also review the logistics information. If the review is correct, the logistics information will be synchronized to the cross-border buyer. If a cross-border seller fails to upload the logistics information of the order in time after delivering the goods, it will make buyers doubt the work efficiency of the cross-border store and the seller. In serious cases, it will cause customers to question the seller’s false delivery, which will greatly reduce the customer’s shopping experience. Experience, too many questions will lower the store level, and in severe cases, the seller’s account will be frozen.
Inconsistent product descriptions are also one of the reasons why cross-border seller accounts are frozen. Many times, when cross-border sellers select new products, their descriptions of related products will be different from what customers understand. When customers receive the physical product and find that there is a big difference between the store’s description of the product and the actual product, customer satisfaction will be greatly reduced, resulting in a higher proportion of complaints and disputes.
For cross-border e-commerce sellers, in order to avoid being frozen as soon as they open a store on the eBay platform, they must not only provide cost-effective products, but also carefully refine the product selling points and include relevant product description information. The website should seek truth from facts and rely on product quality and brand value to win customer reputation. If your account is frozen, you must contact the eBay platform as soon as possible to find out the reason for the freeze, make improvements and upgrades as required, and improve the store operation and management level.