Many merchants who operate stores online know that the refund rate of the store will have an impact on the conversion rate of the product, so merchants will try their best to reduce the refund rate. If the Wish refund rate is too high when running a store on Wish, how can the seller appeal? If a high refund rate causes a seller to be banned from Wish, you need to pay attention to the following points.
1. You must take the initiative to recognize your mistakes, have a good attitude, and show that you value the Wish platform. In this way, the platform may consider the future development of the seller and deal with the seller leniently.
2. Analyze your own mistakes and find out whether the problem is due to slow logistics, poor product quality, or some other reasons. For example, the delivery time is very slow due to slow logistics, unreliable third-party freight forwarders, freight squeezes, etc., or the goods cannot be kept up due to supplier reasons, resulting in high refund rates.
3. Propose a plan to change the store and find a feasible solution to the problem. For example, if it is because the logistics is too slow, express your attitude and explain that you are trying to use Wish Mail or Wish Express. If you send a substitute because the product is not in stock, you can show that you will find more second-tier suppliers and stock up appropriately to prevent insufficient supply.
4. Transfer the responsibility for the problem. Don’t blame yourself for the problem. You can transfer the responsibility to the freight forwarder or supplier. But we cannot completely shirk responsibility, we must grasp the appropriateness. The high refund rate of Wish products involves account closure. Sellers must not touch this high-voltage line. They must work hard on product quality and logistics selection, and protect their accounts. Only then can the store do other things well.
The above is how sellers can appeal if Wish’s refund rate is too high. Sellers can understand that if they operate a store on Wish, an excessively high refund rate will have an impact on the store, and the store may also be The platform is closed. Therefore, merchants need to pay attention to the above points, try their best to reduce the refund rate, and maintain good store operating conditions. Finally, sellers need to abide by the rules and requirements of the platform and operate with integrity when operating a Wish store.