There are not only large sellers on the Amazon platform, but also some small and medium-sized sellers. Compared with large sellers, their cash flow is not particularly large, and their product sales are not high. In order to increase product sales, they need to divert traffic outside the site. Increase product traffic so that more people can see the product, thereby increasing product sales. So, what are the methods for small and medium-sized Amazon sellers to attract traffic off the site?
1. Socialize first and then market.
For small and medium-sized sellers, direct advertising is not a wise choice because advertising charges are high and there is no basic guarantee of traffic conversion rate. It is recommended to create an account on a social media platform first and wait for the account to accumulate. After you have a certain number of fans, you can slowly start to attract traffic outside the site.
There are many social platforms, such as Pinterest, Instagram, Twitter, Facebook, etc. This off-site traffic drainage method takes a long time and takes a long time to see the effect, but it does not cost much money. Many, cost-effective.
2. Promotional website.
If small and medium-sized sellers want to see the traffic diversion effect quickly, they can publish products on promotional websites, and then attach certain discounts to attract a large number of consumers to buy. Deal Station is a professional promotion website with very large platform traffic and strict website rules.
If sellers want to publish products on the website, they need to meet two conditions. One is that the Amazon account rating needs to be more than 1,000, and the second is that the number of posted reviews must not be less than 50. After publishing product promotion information, sellers are not allowed to create self-zones, otherwise their accounts will be banned.
3. Google Ads.
For small and medium-sized sellers on the Amazon platform, Google advertising is also a way to attract traffic off the site. Many sellers will try it. However, after the advertisement is placed, you need to pay attention to the conversion rate of product traffic and the cost-effectiveness of this method. Low, not suitable for small and medium sellers.
When small and medium-sized sellers on the Amazon platform are diverting traffic off the site, they need to pay attention to the conversion rate of traffic and try to choose products with high cost-effectiveness. In this way, they can retain some buyers after diverting traffic off the site. In addition, small and medium-sized sellers can do more promotional activities to increase the praise rate of their products, so as to attract more consumers.