With the continuous development of cross-border e-commerce platforms, the number of residents in Wish is also increasing. Wish is a mobile e-commerce platform in North America. If you want to do business on this platform, you need to follow the rules of the Wish platform. Operation, then, let’s learn about the exposure rules of wish products.
1. Wish pushes and captures information.
1. The main information captured by wish includes image processing, title description, label setting and product price. For image processing, it is best to use a square image, and the system recommended size is 800*800, but in fact you can consider using a size of 600*600, because it looks better on the mobile phone screen, has better visual effects, and can Customers see product pictures better.
2. The title description is very important, and the product description should also describe the function of the product simply and clearly.
3. Label setting. Label setting needs to be simple, summarized and clear.
4. Product price. The price of the product should be in line with the market conditions and cannot be set too high.
2. What are the factors that affect wish push.
1. Product conversion rate. Sellers need to focus on product quality and marketing strategies to improve conversion rates and increase the chance of push.
2. Product evaluation. On the wish platform, product reviews are very important. The higher the review rate, the better the store’s reputation will be, thereby increasing the chance of the product being crawled and pushed. On the contrary, if a product has too many negative reviews, it is basically impossible for it to be pushed.
3. Product inventory and logistics. The timeliness of logistics will also affect the probability of products being pushed. The faster the order is processed and shipped, the higher the chance that the product will be pushed by wish.
4. Category division. On the wish platform, different categories of products have different traffic entrances. Therefore, for sellers, reasonably classifying and dividing products can help products gain more exposure and promotion.
5. Reply to in-site messages. Sellers need to maintain a good communication and service attitude and strengthen communication and interaction with buyers.
3. Wish’s product optimization must be sustainable.
1. In order for Wish to get more traffic, we need to pay attention to the continuous optimization of the product. Wish continuously launches new products, which will make the system think that it is constantly maintaining the store. If you stay logged in every day and perform operations such as shipping and withdrawal, wish will receive additional weighted traffic.
2. It is also very important to continuously track and analyze product data. It is necessary to compare with competitors’ products of the same model to find the direction for optimization. Does the product description need to be optimized, or does the label need to be reset? Find the optimization points through research. Continuous product optimization is the key to getting more wish traffic.
4. Two tips for wish to detonate traffic.
1. Use hot spots. Learn to take advantage of the hot spots that appear on wish, which will help get a lot of buyer traffic.
2. Adjust SKU settings. To lower the price of the first default option in the SKU, and set the other options to normal prices.
5. Do the newly launched products on Wish have traffic?
1. Wish is a mobile APP based on big data and does not charge any traffic distribution fees. It analyzes users’ browsing history, purchase data and preferences to recommend products that meet their needs.
2. Every merchant’s new products have traffic, not just old products. There is no need to worry about Wish promoting products from a certain merchant or region, because Wish’s recommendations are based on the personalized needs of each user.
The above introduction is the relevant knowledge of wish product exposure rules. In short, it can be seen that wish product exposure rules are a push form based on big data analysis. Wish is a mobile application and does not use paid traffic distribution to promote products. On the contrary, wish will conduct further analysis based on the user’s browsing history, purchase data and preferences, and push corresponding products according to the user’s needs.