When a seller registers to open a store on Shopee, he finds that there are more connections on the shelves during the operation of the store, but the traffic is still very small. At this time, sellers need to optimize store links to increase store product sales. So how to optimize store links?
High-quality links include pictures, videos, titles, product specifications, product descriptions, prices, discounts, categories and other dimensions.
During the optimization process, we can conduct self-examination from these dimensions to see where there is room for improvement. Don’t link blindly. The number of links does not determine traffic, the quality of links does.
1. Image optimization.
The first picture shows: Generally buyers will have certain expectations about their color preferences and suitable sizes. Therefore, the first picture shows at least two colors or lists multiple specifications. Get buyers’ attention faster. But pay attention to cleanliness and no clutter. Don’t think about psoriasis. Unclean main pictures will be 100% removed from the PASS.
2. Video optimization.
1. Video content should be controlled within 1 minute.
2. The video shows the product’s selling points, usage scenarios and details.
3. Title optimization.
1. Try to cover users’ hot search terms (refer to keyword sharing)
2. The order of title keywords should be as consistent as possible with the hot search keywords.
3. It is best to modify keywords when the traffic is small (such as morning and evening). The search volume is small and has little impact on product rankings.
4. Appropriately adding some modifiers that will not violate the rules will help increase buyers’ confidence. You can filter from popular links.
4. Specification optimization.
Product specifications: The more complete the specifications, the larger the buyer group.
Specifications covering M, L, XL, and XXL can increase conversion rates.
5. Product description.
Product description: Detailed description of the length, width and height of the product, as well as precautions, so that buyers can better understand their choices. The key points are as follows:
1. Format: Use short, multi-line sentences and pay attention to their appearance.
2. Content: Covers detailed product introduction and content of interest to customers.
3. Character limit: character limit for each site. (e.g.MY≤3000 characters)
Through the introduction, Shopee sellers learned about how to optimize shrimp links. After the above analysis, Shopee sellers can know that high-click links need to have good pictures, videos and products, so that high-quality links can get more sales.