Some seller friends want to open a store on the Amazon platform. In order to get more sales for your store’s products, you need to carry out brand promotion, so it is necessary to understand in advance what are Amazon’s brand promotion standards?
Hard conditions: Brand promotion is only available to professional sellers, books and other suppliers and agents registered on Amazon.
Soft conditions: It is recommended that sellers who have encountered a bottleneck in the growth of SP advertising and have some experience in controlling SP advertising Acos can use it.
Brand promotion campaigns allow your brand to appear in prominent advertising space on search results pages, allowing consumers to better find and interact with your brand or product during the search process.
Moreover, if seller friends want to consider placing SB video ads, they will also need professional video producers. This is an additional labor cost, so it is recommended that you do what you can according to your own situation.
Amazon’s branding is icing on the cake, not timely help. Regarding this suggestion, the main consideration is that the advertising level of sellers on the platform is still uneven, and many sellers have not even done basic SP advertising, let alone involve more expensive and difficult to optimize SB advertising.
In Sponsored Brands ads, Amazon sellers can display brand logos, custom titles, and up to three products. These ads can appear in multiple locations on Amazon’s computers and mobile devices, including search results.
When a user’s friend clicks on the seller’s friend’s brand trademark, they will enter the brand flagship store or direct landing page; if consumers directly click on the product in the advertisement, they will enter the corresponding product details page.
How much does Amazon Brand Promotion cost?
These Amazon Sponsored Brands ads are pay-per-click, so you only pay when consumers click on the ad. You can control your spend by setting a budget and setting a bid amount per click.
At the same time, seller friends can also constantly monitor advertising effects, adjust bidding conditions, keywords and products, and constantly optimize the proportion of bid amounts to strive for better advertising effects.
The above introduces Amazon’s brand promotion standards and related issues on how to charge. Of course, in addition to brand promotion, sellers can also choose other promotion methods. The key is to plan your promotion strategy in advance. The e-commerce industry is developing rapidly. Some people are like a fish in water, and some people are struggling. This has a lot to do with everyone’s thinking and vision. For Amazon sellers, if they want to do it well, they must at least have a clear understanding of it. Only if you have your own ideas.