With the development of network technology and the acceleration of global economic integration, cross-border e-commerce has become an emerging industry. If cross-border e-commerce wants to succeed in overseas markets, it must use a variety of marketing strategies and methods. So what is the meaning of cross-border online marketing? What are the cross-border online marketing methods?
1. What is the meaning of cross-border online marketing?
The essence of marketing is the transfer of the location and ownership of goods. The area of transfer is cross-border, that is, cross-border marketing. Cross-border transactions through the Internet are, that is, online cross-border marketing.
2. What are the cross-border online marketing methods?
1. Email marketing.
Email marketing is a low-cost traditional marketing method that is still very practical today. It achieves our marketing goals by formulating personalized content and proactively sending marketing information to customers. It should be pointed out that the so-called EMD does not simply find a bunch of customer mailboxes and then send some crude content. Therefore, if you want to achieve a high conversion rate for email marketing, you can send it through a platform like Mailchimp, and it is also very convenient to create content.
2. Internet celebrities.
Influencer marketing is to find an influential and famous person in a specific field or community and use their power to promote it to achieve marketing purposes.
3. Social marketing.
Establish official accounts on commonly used social platforms such as Facebook and Twitter, carefully prepare content, accumulate a certain amount of popularity and fans, and gradually start to guide traffic.
4. Blog forum.
The more popular vertical blogs in the forum include Reddit, AmazonDeals, SlickDeals, etc. In some professional auto parts and pets, there will be more professional forums and blogs, and bloggers can be contacted through site information and other methods.
5. Paid advertising.
Commonly used paid advertising platforms include Google, Twitter, etc., and different delivery channels can be selected according to the different attributes of the platform and its own products.
The above is the relevant content about the meaning of cross-border Internet marketing. For cross-border e-commerce, it is very important to choose appropriate marketing methods and establish effective connections. In actual operation, cross-border e-commerce should adjust marketing strategies and methods in a timely manner based on the culture, language, habits and other factors of the target market in order to achieve the maximum marketing effect.