For Japanese Amazon sellers, if they want to achieve good sales results on the platform, they need to formulate a reasonable marketing plan and make corresponding strategic adjustments according to the sales promotion activities on the platform. In order to better help sellers make marketing plans, Amazon Japan provides a special seller marketing calendar to help sellers grasp sales opportunities in various periods.

1. New Year Promotion (January 1st – January 7th).

The New Year period is the traditional shopping season for Japanese people, so it is also an important sales node for Amazon Japan. During the New Year, sellers can attract customers and increase sales by providing coupons, participating in flash sales, etc.

2. White Day (February 14).

White Day is a Valentine’s Day that Japanese people take seriously and is also a smaller sales node. Sellers can attract customers and increase sales by offering special Valentine’s Day gifts and activities.

3. Mother’s Day (the second Sunday in May).

Mother’s Day is a day when Japanese people respect their mothers, and it is also an important sales node. Sellers can attract customers and increase sales by offering special Mother’s Day gifts and activities.

4. Father’s Day (the third Sunday in June).

Father’s Day is a day when Japanese people respect their fathers, and it is also a smaller sales node. Sellers can attract customers and increase sales by offering special Father’s Day gifts and activities.

5. Big promotion in July (mid-July).

Amazon Japan holds a large-scale promotion event in mid-July, which is an important opportunity for sellers to increase sales. Sellers can prepare for promotions in advance and participate in various activities on the platform to attract customers and increase sales.

6. Summer Sale (mid-August).

Summer is the season when Japanese people love shopping, so it is also the peak sales period for Amazon Japan. Sellers can participate in summer promotions and use various promotional methods to attract customers and increase sales.

7. Black Friday (the fourth Friday in November).

Black Friday is a global shopping holiday and an important sales node for Amazon Japan. Sellers can attract customers and increase sales by offering special promotions, discounts, etc.

8. Christmas (December 25)

Christmas is an important shopping node and also the peak sales period for Amazon Japan. Sellers can attract customers and increase sales by offering special Christmas gifts and activities.

The Japanese Amazon seller marketing calendar covers traditional Japanese shopping nodes and sales promotion activities on the platform. Sellers can develop reasonable marketing plans based on these nodes and activities to increase their sales on the platform. . Sellers can attract customers and increase sales by offering coupons, participating in flash sales, and offering special gifts and activities. In the process of participating in various activities, sellers need to pay attention to formulating reasonable promotion strategies to ensure that their promotional activities can attract target customers. They also need to pay attention to cost control of promotional activities to avoid unnecessary losses.