Amazon Japan is one of the largest e-commerce companies in the world, and many sellers sell products on Amazon. As a seller, getting good reviews can increase the sales and popularity of your products, but how to get good reviews has become one of the concerns of sellers. On Amazon Japan, it is a common practice for sellers to ask for positive reviews, but is this practice compliant and how should sellers operate?
1. Understand the regulations of Amazon Japan.
Before sellers ask for positive reviews, they first need to understand the regulations of Amazon Japan. According to the regulations of Amazon Japan, sellers can send thank you letters to buyers, but this email cannot contain requests for positive reviews. If a seller wants to get good reviews, he can only win the good reviews of buyers by providing high-quality services and goods. Therefore, sellers cannot ask buyers to give positive reviews, let alone threaten or trick buyers into giving positive reviews.
2. Establish good credibility and reputation.
On Amazon Japan, establishing good credibility and reputation is the key for sellers to obtain positive reviews. Sellers need to provide high-quality services and products, respond to buyers’ questions and feedback in a timely manner, and handle buyers’ return and exchange requests. Only after a good credibility and reputation have been established will buyers give positive reviews and be willing to purchase the seller’s goods again.
3. Make reasonable use of Amazon’s services.
In addition to providing high-quality services and products, sellers can also make reasonable use of Amazon’s services to gain positive reviews. For example, sellers can provide detailed product descriptions and pictures on the product page to let buyers better understand the features and advantages of the product. In addition, sellers can also provide coupons or promotions on product pages to attract buyers to place orders. In these ways, sellers can increase buyer satisfaction and positive reviews.
4. Avoid violating Amazon’s rules.
Finally, sellers need to avoid violating Amazon’s rules. When conducting sales activities, sellers need to abide by Amazon’s policies and regulations and cannot violate Amazon’s prohibited behaviors, such as sending emails containing content requesting positive reviews to buyers. If a seller violates Amazon’s regulations, he may be punished by Amazon, including having his account banned, products removed from the shelves, and sales permissions restricted. Therefore, sellers need to carefully abide by Amazon’s regulations to avoid unnecessary losses.
In short, as a seller on Amazon Japan, getting good reviews is one of the issues that sellers need to pay attention to. Sellers can gain praise by providing high-quality services and goods, establishing good credibility and reputation, and rationally using Amazon’s services. However, sellers need to abide by Amazon’s regulations and cannot violate Amazon’s policies and regulations to avoid unnecessary risks and losses.