As an Amazon seller, it is very important to understand your sales and analyze sales data. Only by understanding your own sales can you better formulate marketing strategies and optimize products. This article will introduce in detail how Amazon sellers analyze sales, including data sources, analysis methods and practical tools.
1. Data source.
1. Amazon sales report.
Amazon sales reports are the most basic source of sales data. Sellers can view their sales data under the “Sales Report” tab in Seller Center. Sales reports include order quantity, sales, product categories, regions and other information.
2. Third-party data tools.
In addition to Amazon sales reports, sellers can also use third-party data tools to obtain sales data. For example, tools such as Jungle Scout, Helium 10, and Sellics can provide more comprehensive and accurate sales data to help sellers better analyze sales.
2. Analysis methods.
1. Determine key indicators.
When analyzing sales data, you first need to identify key indicators. Different sellers may focus on different indicators, but some common indicators include sales, number of orders, gross profit margin, number of reviews, refund rate, etc. It is very important to identify key indicators based on your needs and goals.
2. Compare different time periods.
Sellers can analyze changes in sales by comparing sales data in different time periods. For example, comparing sales data from this year to the same period last year can give you an idea of growth in sales and order volume. At the same time, you can also compare sales data from different months or quarters to find out the sales peak and trough periods, so as to formulate corresponding sales strategies.
3. Analyze product performance.
Sellers can analyze product performance based on product sales and reviews. For example, learn about the best-selling products, most popular product categories, best-reviewed products, and more. Through the analysis of product performance, product mix can be adjusted, product design and marketing strategies can be optimized, and product competitiveness can be improved.
4. Analyze competitors.
Sellers need to understand their competitors’ sales situations and strategies in order to better formulate their own sales strategies. Sellers can learn about competitors’ product performance, prices, reviews, etc. through third-party tools or manual searches. By analyzing competitors, sellers can understand their competitors’ strengths and weaknesses and develop more effective marketing strategies and product optimization plans.
3. Practical tools.
1.Jungle Scout.
Jungle Scout is a comprehensive Amazon sales data analysis tool. It can help sellers find best-selling products, analyze product performance, evaluate keywords, analyze competitors, etc. Jungle Scout is priced higher, but its functions are very powerful and can provide sellers with comprehensive sales data analysis services.
2.Helium 10.
Helium 10 is another comprehensive Amazon sales data analysis tool. It includes multiple modules such as keyword research, product research, brand analysis, traffic monitoring, etc. Helium 10 is also a pricier tool, but it provides more comprehensive and in-depth sales data analysis services.
3.Sellics.
Sellics is a tool focused on Amazon sales data analysis. It includes multiple modules such as product analysis, keyword research, competitor analysis, advertising management, etc. Sellics’ prices are relatively reasonable and it can provide relatively comprehensive sales data analysis services for small and medium-sized sellers.
In short, analyzing sales data is very important for Amazon sellers. Sellers can obtain sales data through sales reports, third-party data tools, etc. When analyzing sales data, you need to determine key indicators, compare different time periods, analyze product performance, analyze competitors, etc. At the same time, you can use some practical tools, such as Jungle Scout, Helium 10, Sellics, etc., to help sellers better analyze sales data.