With the rapid development of the e-commerce industry, more and more people choose to open stores on Amazon to sell goods. When selling products on Amazon, sellers can choose two methods for shipping, one is Fulfillment by Amazon (FBA), and the other is Fulfillment by the Seller (FBM). However, is there still a market for the seller-shipped model on Amazon?
1. The advantages and disadvantages of the seller’s self-delivery model.
The seller’s self-shipping model means that the seller is responsible for storing, packaging and shipping the goods. Compared with Amazon’s delivery service, the seller’s self-shipping model has the following advantages:
Cost lower. Sellers do not need to pay for Amazon’s delivery service when they ship goods themselves, which can save costs.
More controllable. Sellers’ self-delivery can more flexibly control the storage, packaging and delivery process of goods, and can better meet customer needs.
However, the seller’s self-shipping model also has some disadvantages:
The seller needs to handle returns and after-sales services by himself. If there is a return or after-sales service problem, the seller needs to handle it himself, which increases the workload and cost.
Slow delivery. Sellers who ship by themselves need to be responsible for storing and shipping the goods themselves. If the seller cannot process the order in time, it will cause slow delivery and affect the customer experience.
2. Applicable scenarios for the seller’s self-delivery model.
Although the seller-shipped model has some disadvantages, it is still a good choice in some cases.
Small seller. For sellers with smaller sales scale, the seller’s self-shipping model is a lower-cost and easier-to-operate option.
Customized services are required. For some products that require personalized services, sellers can better meet customer needs by shipping them themselves.
Temporarily out of stock. If the seller uses Amazon’s delivery service, he will not be able to deliver the goods in time when the goods are out of stock. However, using the seller’s self-delivery model, the seller can explain the situation to customers in a timely manner and provide better service.
3. How to improve the efficiency of the seller’s self-shipping model.
The seller’s self-delivery model has the problem of slow delivery. In order to improve the efficiency of the seller’s self-delivery model, sellers can take the following measures:
Plan inventory reasonably. Sellers can reasonably plan their inventory based on sales and warehousing capacity to avoid having too many or too few products, resulting in inability to deliver goods in time.
Optimize the packaging process. Optimizing the packaging process can improve packaging efficiency and reduce shipping time.
Choose the right logistics service. Choosing a good logistics company can improve delivery efficiency, shorten transportation time, and improve customer satisfaction.
Optimize the order processing process. Establishing a complete order processing process can improve order processing efficiency, avoid order accumulation, and reduce delivery time.
Use some tools and software. Using some software and tools to manage inventory, orders and logistics can help sellers manage the seller’s self-shipping process more efficiently and improve efficiency.
Although Amazon’s delivery service is becoming more and more popular among sellers, the seller’s self-delivery model is still a marketable option. For some sellers who have smaller sales, require customized services, or are temporarily out of stock, the seller’s self-shipping model can provide a better choice. At the same time, sellers can also take some measures to improve the efficiency of sellers’ self-delivery, making it a more efficient delivery method.