For cross-border e-commerce, Mother’s Day is different from other consumer holidays, such as Black Friday and Cyber Monday. Mother’s Day is a family holiday based on global universal values and has huge market potential and global consumption base. So, how to provide the most suitable products and services to global buyers during this worldwide festival?
If domestic sellers want to seize the opportunity of this wave of “gratitude economy”, they still need to start from their own product selection strategy, marketing plan and brand value improvement, so that the brand image is closely connected with warm elements. , thereby opening up business opportunities and expanding sales scale.
Here are some categories that cross-border sellers should pay attention to on Mother’s Day.
The National Retail Federation (NRF) report lists the ten most popular gift categories chosen by buyers, namely greeting cards (72%), flowers (68%), travel tickets (49%), Gift cards (47%), clothing/accessories (40%), jewelry (35%), home supplies/garden tools (26%), (25%) personalized services, books/CDs (23%) and electronics ( 20%).
It can be seen that categories with gift attributes and female attributes have obvious advantages during Mother’s Day. Sellers should accurately select products based on the brand positioning and product features of the above categories. The following is a detailed explanation of some mainstream categories suitable for domestic sellers to sell.
1. Jewelry & beauty products.
When it comes to gifts of love and appreciation for mothers, many people may think of jewelry.
Considering the nature of product gifts, in addition to being sold individually, these two types of products can also be packaged and sold in the form of jewelry/beauty product gift boxes to stimulate sales and save buyers the trouble of packaging~
2. Women’s clothing & home gardening products.
Although women’s clothing has always been a high-demand and popular category, the marketing of women’s clothing on Mother’s Day should focus on quality and comfort. This is a very good marketing opportunity for women’s clothing sellers who focus on quality rather than focusing on low prices.
In addition, household products are also worth recommending, including ornamental and practical products that can meet mothers’ daily needs.
Many mothers who like to cook hope to receive a set of exquisite kitchenware or tableware on Mother’s Day, which is very helpful to improve their happiness during the cooking process.
Other categories such as small candlesticks, wine racks, vases, etc. placed in the living room are also categories with great potential.
As mentioned above, flowers are the main commodity for overseas Mother’s Day gift consumption. Due to the restrictions of offline scenes, domestic cross-border electricity is not easy to touch this category, but another idea is that during Mother’s Day , flower sales have also brought good business opportunities to derivative products such as vases and gardening products. Based on this part of the demand, domestic sellers can pay attention to the layout.
3. Customized gifts.
Provide personalized customized services. In order to meet buyers’ needs for personalized gifts, merchants can provide customized services such as customized jewelry, home accessories, and photos.
This will allow buyers to feel the merchant’s attention to Mother’s Day gifts, thereby increasing their purchase intention. The most common customized gifts include mugs, T-shirts, pillows, etc. The creativity, marketing, and timing of such products are all important.
In short, during Mother’s Day, sellers should fully understand buyers’ needs and preferences, combine various marketing methods, and provide buyers with high-quality products and services to achieve the purpose of improving sales performance. If sellers don’t know how to choose products during Mother’s Day, I hope the above selections can bring inspiration and direction to sellers.