For APP sellers going overseas, not all types of APP products, industries or scenarios are suitable for KOL marketing.
So, when APP products are going to be used for influencer marketing, developers need to ask themselves the following four key questions:
1. Can it attract target users?
Sellers need to have a clear idea of the appeal of the seller’s APP products and know whether they can attract enough customers or users through KOL marketing before proceeding with KOL marketing.
Measuring the appeal of an app is as follows:
1) Understand how often this type of app is mentioned in the news and any other media. This helps you measure its popularity and thus estimate your app’s chances of success.
2) Conduct an in-depth analysis of the same type of applications on the market, including all applications that solve the same problem that the seller plans to solve. Understand what they are doing, as well as their mistakes, and have a clear understanding of the competition you will face.
3) Investigate whether the seller’s products can attract more target groups, such as teenagers and retired people. If the seller’s target user group is very large, then the seller’s application will also be very attractive.
4) Test whether the application intrigues or excites its target user group. If the answer is correct, the seller can promote it to the wrong target user group.
2. Is it well designed?
Design is the most critical part of brand building. Sellers can use social media to improve their brand voice, but design is the first element! It is easier for influencers and users to identify or identify with your products, When a seller’s application is designed professionally enough, the seller’s marketing plan will be simple and fast to implement.
A well-designed APP can achieve the following goals:
Convey the uniqueness of a value proposition or message.
Consistently demonstrate the seller’s credibility to customers or users.
Build loyalty among new and existing customers.
Sellers can contact users and share information.
3. Whether it has social influence
Social media is the core of KOL marketing. This means that sellers must have a certain presence on social media if they plan to expand the reach of the app and acquire more customers.
Because if you have a social media presence, you can use this social proof to build stronger audience engagement once influencers post about your app.
However, when sellers plan to use social media for KOL marketing, it is unwise to go all-in. If a seller decides to invest all social media channels, including Facebook, Instagram, Twitter and other channels, into KOL marketing at once, the seller will only end up in a bad way.
So it’s wise to start small.
4. Is the KOL suitable?
KOL marketing does not require contact with a possible KOL to contact the seller’s mobile application.
If you are developing a mobile app for fashion or retail, it would make more sense to contact fashion bloggers instead of financial analysts.
So, sellers need to identify KOLs based on audience type, content type and style, and the level of engagement they can provide for your app.
The above is shared with sellers on how to judge whether an overseas APP is suitable for KOL marketing. I hope it will be helpful to cross-border sellers. Lianlian International allows users to conduct cross-border business with peace of mind and confidence with its professional and considerate services, and helps more users bring excellent products and services to the global market in a more efficient manner for better operations.