Refined operations and big data insights into the direction of cross-border e-commerce export operations. Online procurement has become a major trend, and informatization and data management capabilities should be valued
The strength of the digital supply chain platform represented by 1688 Cross-border Exclusive Supply covers the world and various countries Hot-selling categories in subdivided regions, with a product pool of more than 40 million. In 2018, the online purchasing GMV of China’s cross-border e-commerce export companies increased by 120% year-on-year, and the number of registered cross-border e-commerce export companies (purchasers) increased by 100% year-on-year. , Online procurement of cross-border e-commerce export enterprises has become a major trend, and data management capabilities should be valued.
1688 cross-border exclusive online global hot-selling category distribution
1688 cross-border exclusive purchaser growth rate
1688 cross-border exclusive cross-border e-commerce export procurement GMV growth rate
The procurement cycle is affected by major promotions and nodes. The second half of the year is the peak of procurement, which needs to be in line with the rhythm of holiday marketing. Be consistent
The purchasing behavior of cross-border e-commerce export companies is affected by major promotions and holidays, and has obvious cyclicality. Since major promotion activities such as “Black Friday” and “Christmas Season” are concentrated in the second half of the year, companies are more enthusiastic about purchasing in the second half of the year. high.
Procurement behavior is fragmented, and technical strength and management capabilities are at a critical level
Cross-border e-commerce export is a capital-intensive industry. Enterprises’ demand for spot procurement and shallow stocking procurement is gradually increasing, and procurement behavior is becoming more fragmented and low. Purchasing at unit price per customer has become a mainstream behavior; more than half of cross-border e-commerce export companies purchase more than 10 times per month, and more than 40% of purchases at unit price per customer are less than RMB 1,000.
Number of monthly repurchases by cross-border e-commerce export companies in 2018
Cross-border sales in 2018 Proportion of unit price range of purchases by e-commerce export enterprises
Women’s clothing, jewelry accessories, etc. are the most popular, with obvious concentration of hot-selling categories, and optimization of product mix structure has become a consensus
Women’s consumer goods represented by women’s clothing and clothing accessories – Direct It is the best-selling category on the global cross-border e-commerce platform. The concentration of categories purchased by cross-border e-commerce companies is obvious. In 2018, the platform’s top 3 best-selling categories contributed more than 25% of GM V, while the top ten best-selling categories contributed GMV of more than half of the overall platform.
Proportion of head category purchase amount in procurement GMV in 2018
< p style="text-align: center;">Data description: “Top three” refers to the proportion of the top three products in purchasing amount to GMV, and so on
The purchasing demand for long-tail non-standard products is growing rapidly. Industrial product exports usher in a window period
In pursuit of differentiated and high-profit markets, cross-border e-commerce export companies are gradually looking for blue ocean markets outside of mainstream categories, represented by “safety and protection” and “hardware and tools” Industrial products that meet the long-tail non-standard procurement needs of enterprises have grown rapidly in recent years and have become a potential category that has attracted much attention.
Top 10 categories with the fastest year-on-year growth in procurement amount of cross-border e-commerce export companies in 2018