Generally speaking, after entering the backend, you will see “Waiting for my evaluation”, “Waiting for the buyer’s evaluation” and “Effective evaluation”. After clicking “Effective Review”. You will see reviews for all recent orders. You can also look for orders with neutral and negative reviews as needed. AliExpress’s rule is that after receiving an email from a customer, we should evaluate the customer first, and then we can see the feedback the customer has given us.

If you receive a negative review, you should contact the customer promptly to see if there is room for maneuver. The platform supports sellers to resolve some negative review issues on their own.

If you receive neutral or good reviews, adopt a feedback marketing strategy to reply to customer reviews.

The benefits of this are obvious. First of all, we can make customers who give good reviews have the desire to return and buy again, because we have considerate and complete services. Secondly, it allows customers who are buying for the first time to come in and buy with confidence. So what should we do about negative reviews that really cannot be cleared? Should we just let it go? Of course not. We should explain the reasons with reason and evidence, and also indicate in our replies that we accept the customer’s criticism and will do better in the future. good.

Sellers often overlook some things at this stage.

AliExpress launched a new small function around April 2014, which is the “review reminder” function when waiting for sellers to review. How to use this function?

After clicking the “Remind Comment” button, we will directly enter the message board of the order.

You can also leave a message like this:

Dear friend, thank you very much for your order! We are looking forward to do more business with you. If you have any question, please feel free to contact us directly, our telephone number is…we will give you the best service. We would be appreciated if you can leave positive feedback as we will do the same for you.Have a great day!

You may ask, why do you still need to urge buyers to give reviews? Because all review orders will have review points. The credit evaluation points obtained by the seller determine the weight of the seller’s store and affect the exposure rate.

Therefore, the more orders you evaluate, the higher the credit points you can accumulate. If there are 100 orders in a month, as long as 60% of the customers can return to evaluate you, you can gain more credit. Earn points to improve your store’s credibility, gain more exposure and a higher conversion rate. Hope the above content is helpful to you!