When selling products on the Amazon platform, it is very important to use product codes correctly. Product IDs are a way to identify products that help Amazon and buyers accurately identify and locate them. This article will introduce some practical knowledge and skills related to product encoding for Amazon sellers.
1. Understand the commonly used product coding types.
Amazon supports multiple product coding types, including International Standard Book Number (ISBN), International Article Number (EAN), and Universal Product Code (UPC). ), Amazon Standard Identification Number (ASIN), etc. Sellers should understand the different types of product codes and their characteristics and scope of application.
2. Obtain the appropriate product code.
Before selling products, sellers need to obtain the appropriate product code. For books and other publications, ISBN encoding can be used. For other items, EAN or UPC codes can be purchased. These codes can be obtained from authorities or authorized suppliers. Amazon also provides a service that automatically generates product codes, called FNSKU (Fulfillment Network Stock Keeping Unit), which is Amazon’s independent identification of products.
3. Ensure the accuracy of product coding.
When entering product codes, sellers need to pay special attention to ensure accuracy. An incorrect product code may lead to incorrect product identification, affecting inventory management and sales statistics. Sellers can check and verify the accuracy of the product code multiple times to ensure that it is entered correctly.
4. Understand the Amazon Standard Identification Number (ASIN).
An Amazon Standard Identification Number (ASIN) is a unique identifier assigned by Amazon to each product sold on its platform. ASIN plays a key role in product identification and positioning on the Amazon platform. Amazon automatically assigns an ASIN when a seller creates a new product listing. For products that already exist on Amazon, sellers can use ASINs to locate and link to the corresponding product page.
5. Optimize the use of product codes.
Proper use of product codes can provide sellers with many advantages. First, using product codes correctly can make your products more searchable and discoverable. Buyers can quickly find and purchase products by entering product codes. Secondly, product coding can also help Amazon and sellers better manage inventory and sales data. The correct use of product codes can provide accurate inventory information and sales statistics, helping sellers develop effective inventory management and sales strategies.
6. Handle missing or wrong product codes.
In some cases, sellers may encounter missing or incorrect product codes. If the product does not have a standard product code, the seller can consider using other unique identification symbols, such as a custom SKU (Stock Keeping Unit). For incorrect product codes, sellers should promptly correct and update them to ensure accuracy and traceability.
7. Use Amazon’s product identification services and tools.
Amazon provides a series of product identification services and tools to help sellers process and manage product codes. Sellers can use Amazon’s product editing tools to add and edit product codes. In addition, Amazon also provides product identification services (such as Amazon image search) and Amazon seller application programming interfaces (APIs) to support more advanced product identification and management needs.
The Amazon seller product code is very important for selling products on the Amazon platform. Sellers should understand the different types of product codes, obtain appropriate codes, and ensure their accuracy. Understanding the use of Amazon Standard Identification Numbers (ASINs) and other product codes can help sellers better manage inventory, sales data and product links. Reasonable use of product codes can improve the searchability and discoverability of products, providing sellers with better sales opportunities. By leveraging Amazon’s product identification services and tools, sellers can process and manage product codes more efficiently. Proper use of product codes will help sellers achieve successful sales and operations on the Amazon platform.