wish is a global e-commerce platform. More and more sellers are opening stores on it. Sellers generally need to be reviewed by the platform when opening a store. Some sellers fail the first review and sometimes need to undergo a second review. So what is the reason for the second review of Wish store? This will be introduced in detail below.

The main reasons for the second review of Wish stores are as follows:

1. The seller did not fill in the information truthfully. The wish platform generally requires sellers to fill in information truthfully, such as store address, legal person address, etc. Otherwise, the first review will not be passed.

2. The seller’s certification photo is not clear. When sellers upload photos, they need to ensure that the photos are clear. They cannot use cameras to beautify the photos. They need to ensure that the photos are authentic.

3. The seller’s product pictures do not meet the platform requirements. The platform has relevant requirements for the products uploaded by sellers during review, such as product pictures, titles, descriptions, etc. If the picture information does not comply with the platform’s regulations, it will also lead to failure in the review.

4. The products listed by the seller are fake or inferior products or imitations. The wish platform is very strict in reviewing infringing products, so sellers need to pay attention to avoid product infringement.

5. The seller’s product titles and descriptions use unauthorized brand names. If the seller sells an authorized brand, he or she needs to obtain a brand authorization certificate, otherwise the review will fail.

If the seller’s store does not pass the initial review, you need to resubmit the review application. At this time, the seller needs to provide more information and proof, such as product photos, logistics certificates, business licenses, etc. At the same time, when submitting an application, sellers need to carefully understand the platform’s review requirements to ensure that the documentation meets the requirements and the review can be passed smoothly. Under normal circumstances, the second review of a Wish store may take longer than the first review, so sellers need to wait patiently and check the review results in a timely manner.

The above content has introduced in detail the second stage review of Wish stores. When sellers submit information for review, they need to pay attention that the submitted information must be true and valid to ensure that the review passes smoothly. Only if the seller’s store passes the second review can he operate his own store on the platform.