In recent years, more and more sellers have begun to enter the Amazon platform, and sellers need to use various marketing tools in the process of operating their stores. What are the marketing tools on the Amazon platform? This will be introduced in detail below.
The main Amazon platform marketing tools are as follows:
1. MailChimp email marketing tool. Currently, most foreign sellers are using email marketing. MailChimp email marketing tool is mainly based on cloud marketing automation for email marketing. Sellers using MailChimp can have more than 2,000 contacts and send more than 12,000 marketing emails per month.
2. Bannersnack tool. Sellers can create advertisements through this tool, which is relatively simple. Bannersnap has a huge template library, and sellers can use templates to create advertisements. Bannersnack also has more than 1,000 layouts, which can be mainly used for social media platform marketing, such as Facebook, YouTube, and twitter. This tool can quickly design web banners based on sellers’ creativity, mainly including photos and high-quality fonts.
3. Justuno tool. Justuno is a conversion rate tool that can improve sellers’ conversion rate. It mainly has functions such as lead acquisition, pop-up window marketing, shopping cart value segmentation, and real-time statistical analysis.
4. Brand Analytics. The brand analysis report mainly includes the search performance report of the entire product series and the search term performance report, which can provide sellers with product purchase funnel data, including key data such as impression volume, click volume, and shopping cart addition times. The search term performance report has an ASIN view that displays the search details for each ASIN.
5. In-site advertising. In-site advertising is an advertising service provided by Amazon. Sellers can place ads on the Amazon platform, which can increase the exposure of the seller’s brand and thereby increase sales. In-site advertising mainly includes sponsored products, sponsored display, etc., which can place the seller’s products at the top of the search results page, thereby helping the seller market and obtain more traffic to increase sales.
The above content has given a detailed introduction to the Amazon platform marketing tools. Sellers need to be proficient in various marketing tools in the process of operating a store, which can effectively bring traffic to the store and thereby increase the exposure of the store’s products. , can have a positive impact on product sales.