Amazon VC sellers (Amazon Vendor Central Seller) refer to wholesalers or manufacturers who have signed an agreement with Amazon. They sell products directly to Amazon, and Amazon sells them as a retailer. As VC sellers, they have established a special cooperative relationship with Amazon. This cooperation model plays an important role in Amazon’s sales ecosystem.
1. Characteristics of Amazon VC sellers.
Amazon VC sellers are different from general third-party sellers (Amazon third-party sellers). The following are several characteristics of Amazon VC sellers:
a. Wholesale cooperation: VC sellers sign an agreement with Amazon to supply products to Amazon as a wholesaler or manufacturer. Amazon maintains these products as its own inventory and sells them on the Amazon platform.
b. B2B transactions: Unlike third-party sellers who conduct transactions through the market on the Amazon platform, transactions between VC sellers and Amazon are more inclined to the B2B (business-to-business) model. They supply products to Amazon and enable sales through a partnership with Amazon.
c. Product supply: Amazon VC sellers are responsible for delivering products to Amazon’s warehouses, and Amazon is responsible for handling subsequent steps such as storage, packaging, and transportation. By supplying products to Amazon, VC sellers can leave the tedious work of sales and logistics to Amazon.
2. Advantages of Amazon VC sellers.
Compared with becoming a third-party seller on Amazon, becoming an Amazon VC seller has some obvious advantages:
a. Stable orders: As a VC seller who has established a cooperative relationship with Amazon, you can Get a more stable order volume. As a retail giant, Amazon has strong market influence and customer base, which can provide more sales opportunities for VC sellers.
b. Amazon support: As a VC seller, you can enjoy Amazon’s support and resources. Amazon provides a complete set of sales and logistics solutions, including warehousing, packaging, transportation and customer service. These resources and support can help VC sellers better manage and expand their businesses.
c. Brand display: As an Amazon VC seller, your products will be sold by Amazon as a retailer. This provides your brand with greater exposure opportunities, allowing your products to be seen by consumers. Search and recommendation functions on the Amazon platform also help increase product exposure and sales opportunities.
d. More simplified process: Compared with becoming a third-party seller, as a VC seller, you can leave some tedious work in the sales process to Amazon. Amazon is responsible for storage, packaging and shipping, allowing it to focus more on product development and supply.
3. Things to note when becoming an Amazon VC seller.
Becoming an Amazon VC seller may be an attractive option, but there are several things to consider before deciding:
a. Cooperation Agreement: Cooperation with Amazon The agreement is the legally binding relationship between the VC seller and Amazon. Before becoming a VC seller, it is very important to carefully read and understand the terms and conditions in the agreement.
b. Price negotiation: As a VC seller, you need to negotiate product pricing with Amazon. Ensure that the pricing strategy can balance profits and market competitiveness, while also taking into account the charges and fee structure of the Amazon platform.
c. Resource planning: As a VC seller, you need to consider product supply capabilities and resource planning. Ensure there is sufficient production capacity and supply chain support to meet Amazon order demand.
d. Brand protection: On the Amazon platform, brand protection is an important task. Ensure that your brand is properly protected from issues such as infringement and piracy.
Amazon VC sellers are wholesalers or manufacturers who have signed an agreement with Amazon. They supply products directly to Amazon for sale as retailers. As VC sellers, they can enjoy Amazon’s resources and support, but also face challenges in cooperation agreements, price negotiations, resource planning, and brand protection.