Finding the right direction is half the battle. For cross-border e-commerce sellers, choosing good products has become the key to helping sellers quickly run a good store. Especially for cross-border e-commerce sellers, if they target the electronic product category and do a good job of product selection on Amazon, it will not only determine how big a market the store can seek in the target market, but also determine the possible future profit margins. So, how should cross-border sellers select electronic products on Amazon?
On Amazon’s cross-border e-commerce platform, electronic products are a relatively popular product category. For cross-border e-commerce sellers, when selecting electronic products, they must first determine the direction of new products. Currently, Amazon has certain restrictions on the product categories that new novice sellers can list for sale. At the beginning of opening a store, cross-border sellers can communicate with the customer service staff of the Amazon platform in advance to understand the relevant platform policies to determine the store’s next product selection direction, and then based on the store positioning, the operating conditions and needs of the target market, etc., as much as possible Collect various market data, including TOP sales lists, popular search keywords, target product customer unit prices and other data, conduct statistics, summary, analysis, and screening to provide targeted product selection strategy basis.
Secondly, refer to the major sales lists of Amazon’s cross-border e-commerce platform to conduct an accurate analysis of the current popular best-selling products and explore ideas for selecting popular products. Currently, the Amazon cross-border e-commerce platform provides some best-selling lists for cross-border sellers to choose from. At this time, cross-border sellers can use the analysis tools provided by the platform or third-party data analysis software to rely on different market needs. Effective screening and judgment.
Thirdly, after cross-border sellers determine their product selection ideas, they can select some targeted products for small-batch market testing. Based on multiple dimensions such as different seasons, different promotion methods, and different selling points, Obtain market feedback, understand market dynamics and demand points, and then optimize product selection strategies.
In addition, ensuring product quality is also something that cross-border sellers need to pay attention to when selecting electronic products on Amazon. For cross-border buyers, electronic products should not only pay attention to price factors, but product quality is the most important. It is recommended to check the quality when selecting cooperative manufacturers. You can comprehensively check the raw materials, production processes, packaging costs and other details. , select high-quality products to put on the market.
Finally, you need to pay attention to the price factor. In many cases, the sales price of a product will determine the purchase volume of customers. Especially in the electronic market, where competition pressure is high, launching some promotional offers in a timely manner can attract consumers.
To sum up, if cross-border sellers choose to enter the electronic product category, if they want to successfully “go overseas”, they must first understand how to select electronic products on Amazon, and the direction of product selection. It also determines the competitive pressure in the future market. Sellers can pay more attention to the operation of the target market, rationally select products according to market development trends, and improve conversion rates and brand influence.