Competition on AliExpress is fierce. Compared with other products, top-ranked products are significantly more popular. So, what are the reference factors for product ranking on AliExpress? Lets come look.
1. The correlation between the search terms and the description of the product itself.
When the search engine determines what products the buyer wants to see or want, it will analyze the search terms, compare the views or clicks of most people under the search terms, and then display the corresponding products. When a seller enters a keyword on AliExpress, the search engine will find related products from a large number of products. At this time, the correlation between the product and the user’s search results must be considered.
2. The correlation between search terms and product categories.
There will also be some scores for the relevance of the category to which the product belongs and the relevance of the search keywords. To put it simply, for the same search keyword, which category of items is clicked after searching, and the degree of correlation between this category and the search keyword is determined by the category. Therefore, to improve the ranking of products, be sure not to place the category in the wrong position. If you don’t know which category to place, you can click on the product release entrance in the background and use keyword search. The platform will provide several categories related to the keywords.
3. Product quality.
Product quality is also one of the reference factors for AliExpress search product rankings. Product quality includes price, sales, picture quality, sales conversion rate, etc.
4. Seller service level.
The seller’s service level itself will also have an impact on the transaction of goods. Therefore, when performing search and sorting, the service level reflected by the seller in past transactions can be regarded as the seller’s service level. Service level scores and bonus points are awarded. To improve this indicator, sellers must also increase their efforts on orders. In addition, we must also do a good job in receiving customers, handling disputes, supervising and evaluating, handling negative reviews, etc.
The above is the relevant content of the reference factors for AliExpress search product ranking. I hope it can bring some help to sellers. The above contents are also knowledge points that many novices need to know. I hope that sellers can follow these rules to continuously optimize their products and services, improve their product search scores, and thereby obtain more exposure and more orders.