Currently, there are two main business models for sellers on the AliExpress platform. One is to distribute goods or store groups, and the other is to operate boutique stores. Many sellers in these two types of stores reported that they uploaded products every day, but there was no traffic in the store yet. They thought the new products were good, but they had not yet placed orders, and their rankings were relatively low. This also illustrates a problem, that is, the ranking of products largely determines the sales volume of new products and even whether they can become popular products. So how does AliExpress store ranking come about?
1. Relevance of keywords.
First of all, if a buyer wants to buy a product on AliExpress, they will first search to see how similar the latest product is to the product they are interested in, and which one is a better match. Which product is more likely to be displayed in the front.
2. High click-through rate.
The click-through rate will also affect AliExpress store rankings. The click-through rate of a product refers to the buyer clicking on the displayed product to enter the main product image. For the platform and AliExpress sellers, only a click can mean the possibility of a transaction. Therefore, we hope that buyers can pay more attention to our products.
3. Indicators such as bounce rate and visit duration.
When buyers browse products, if they see the price and pictures of the product, and if it does not arouse interest, they may leave and go to another store to buy. The higher the bounce rate, it means that the buyer is not interested in the products in your store. The AliExpress system will also detect the “visitor duration” in your store, and the AliExpress search backend engine will also reduce the ranking weight of your store products. , giving a higher ranking priority weight.
4. Seller service capabilities.
In 2020, the new investment policy clearly states that the seller’s service capability level will be included in the assessment and deposit, and the seller’s logistics timeliness, physical product matching, and customer service will be assessed regularly, and the seller will be assessed regularly. Seller stores with high service capabilities provide support for traffic and activities
The platform believes that “product quality” and “service capabilities” are key factors that affect buyers’ purchasing decisions, especially the description and evaluation of the product. Efficiency and attitude in communicating and handling disputes.
The above information about AliExpress store rankings is introduced to you. I hope it will be of some help to AliExpress sellers. Through the above introduction, sellers can adjust their operating strategies based on their own circumstances, and can also improve their store rankings to get more exposure and conversions to increase store sales.