For AliExpress sellers, they all hope that the products in their stores can be ranked high, so that they can attract more traffic and increase sales. So what can AliExpress do to make products rank high? ?
1. Relevance of keywords.
First of all, if a buyer wants to buy a product on AliExpress, such as a wig, they will first search to see how well the new product matches the buyer, and which one is more suitable? Easier to be shown in front.
2. The click-through rate should be high.
AliExpress wants products to rank high and product click-through rates to be high. The click-through rate of a product refers to buyers clicking on the displayed product to enter the main product image. For the platform and AliExpress sellers, only a click can mean the possibility of a transaction. Therefore, we strive to make our products more favored by buyers.
3. Indicators such as bounce rate and visit duration.
When a buyer is browsing a product, if he sees the price and pictures of the product, if it does not arouse his interest, he may leave and go to another store to buy. The higher the bounce rate, it means that the buyer is not interested in the products in your store, and the AliExpress system will also detect the “visitor duration” in the store.
Generally speaking, if a product has a lower bounce rate, a longer visit time, and the more times it is added to the shopping cart or collected, the depth of the visit will be greater and the order conversion rate will be higher. , the ranking will be higher.
4. Seller service capabilities.
In 2020, the new investment policy clearly states that the seller’s service capability level is included in the assessment and the deposit, and the seller’s logistics timeliness, physical product matching, and customer service are regularly assessed, and the seller’s logistics timeliness, physical product matching, and customer service are regularly assessed. Seller stores with high seller service capabilities will provide support for traffic and activities.
The AliExpress platform believes that “product quality” and “service capabilities” are key factors that affect buyers’ purchasing decisions, especially the description and evaluation of products, the efficiency and attitude of communication and dispute resolution. Buyers also want guaranteed product quality and good service capabilities.
The above is all about how AliExpress can make products rank higher. According to relevant surveys, more than 80% of buyers can buy the products they need on the first three to five pages. This shows the importance of product sorting. Therefore, we must understand the techniques for ranking products on AliExpress. , I hope the above content can help you.