Out of stock of products not only affects the sales of the products, but also means that the clicks and exposure of the listings are gone. For Amazon merchants, such a situation has a huge impact on the products, and they should be promptly take countermeasures. So what should we do with ads after Amazon products are out of stock?
The Amazon platform has a two-week time limit for merchants to be out of stock. If the product can be replenished within two weeks after it is out of stock, it will not have any impact on the product, but the product After the product is completely out of stock, the merchant must keep the listing in a currently unavailable state and refrain from following the sale.
1. Increase the price of the listing page one week in advance to reduce sales.
If the out-of-stock period does not exceed two weeks, price is a very useful lever. Increasing the price of the page can achieve the same natural ranking with less sales. While reducing the listing sales, it can also play a role. The role of maintaining stability is that after the products are replenished, some profits can be used for on-page discounts and price reduction promotions.
2. Cancel some flash sales activities in advance.
Amazon listing focuses on the process of continuous accumulation in a virtuous cycle. If merchants cancel some flash sales activities to avoid product shortages, it is best to cancel them first.
3. Reduce advertising budget.
On-site advertising is a very important means for merchants to attract traffic to the site. Ads on Amazon products that are about to be out of stock can also be reduced. Reducing the advertising budget can effectively reduce product traffic, and the order volume will also follow. Reduced.
4. Reduce product discounts.
Coupons or exclusive discounts for general products have traffic entrances. Suppressing traffic entrances can also effectively reduce sales.
If merchants don’t know how to get ads after Amazon is out of stock, they can refer to the above points. Advertising and product sales are closely related, and appropriate countermeasures can help merchants reduce losses. If the merchant is out of stock for more than two weeks, the above methods are not applicable. At this time, the merchant should re-create the product as a new product.