How to advertise Amazon products should be an issue that many Amazon merchants are very concerned about. Cross-border e-commerce is an industry that changes very quickly. This characteristic means that the industry will eliminate many backward business methods. , if you want to run a good store on the Amazon platform, you should adapt to the rhythm of the industry, otherwise you will easily be eliminated.
1. Automatic advertising within Amazon.
The automatic advertising on the Amazon platform can capture the best listings. When consumers search for products, the better the merchant’s listing, the higher the platform will rank the products. Do a good job in product listing. You can get more traffic.
2. Manual advertising within Amazon.
On the Amazon platform’s unique promotion page, if the merchant’s products are to be promoted, the platform will display the products on this page. However, not all products in promotional activities have permissions. There are also some products that do not have activity permissions. If you look at them after a while, they may not be displayed because product permissions are fluid.
3. Search engine advertising.
On some search engines, if you search for product keywords, you will find that most of the top rankings are web pages of some cross-border e-commerce platforms, so they can be advertised on search engines.
4. Google Ads.
Search also means that there is demand. When a user searches for a certain keyword, it means that he needs this product, so the traffic quality of Google ads is also very good. Google charges advertising fees based on clicks. Ads will be triggered when users search for keywords. However, the display advertising platform will not charge fees. Only when users click to enter the website through displayed ads, the platform will charge advertising fees.
There are still many ways to advertise Amazon products. If a novice merchant who has just opened a store on Amazon does not know how to advertise on Amazon, you can refer to the above ways to advertise. According to the merchant Choose an advertising model suitable for the product based on the characteristics of the product being sold, and strive to achieve the best results at the lowest cost.