In recent years, TikTok has developed rapidly around the world, and more and more countries and regions have begun to introduce it. However, opening a store on TikTok generally requires marketing. So how to market TikTok in Thailand? Details will be introduced below.
At present, TikTok Shop has been officially launched in Southeast Asian countries such as Thailand and the Philippines. It can provide more cross-border merchants with goods delivery scenarios and can also help cross-border merchants boost sales.
Tiktok is mainly in the mall mode, where sellers can obtain traffic exposure in addition to live broadcasts and short videos, that is, products can be presented on shelves, thereby promoting traffic conversion and achieving sales growth. Thailand is the second largest economy in Southeast Asia, and its e-commerce market is relatively hot.
Tiktok marketing in Thailand first needs to understand Thai culture. Since Thailand is relatively close to China, there are cultural similarities, and according to market data, the number of downloads of TikTok in Thailand ranks second, and the number of registered users has exceeded With 10 million people, there is a huge market, and the country’s economic performance is relatively good. In addition, TikTok users in Thailand are relatively young, mostly those born in 2000 or 10.
Due to the hot weather in Thailand, locals are keen on whitening products and value the products’ durability, smoothness and anti-smudge ability. Therefore, tiktok Thailand’s marketing mainly focuses on skin care products, which mainly include the following categories:
1. Sellers need to use makeup as the cornerstone. The price of this product is low and the market capacity is relatively large. Generally, it needs to be carried out Refined operations.
2. Focusing on the skin care category, the market capacity of skin care products is large, but the live broadcast effect is not strong, so the requirements for the anchor’s expressiveness and operation strategy are relatively high.
3. Establish an advantage in beauty tools. Beauty tools can become an advantage mainly because of China’s strong supply chain. Sellers can consider vertical products when operating stores.
4. Open up a blue ocean of personal care, such as electric toothbrushes, etc. This kind of product is more suitable for new stores to hit the market, and the overall growth rate is relatively fast.
The above content has introduced the marketing of TikTok in Thailand in detail. When sellers open a TikTok store in Thailand, they need to understand the main markets in Thailand and the preferences of target customers in advance. Only with sufficient understanding of the market can we better formulate marketing strategies to promote sales.