On the Amazon platform, keyword selection and optimization are crucial to sellers’ product ranking and exposure. Knowing how to find keywords is one of the keys to success as a seller. This article will introduce methods and tools for Amazon sellers to find keywords to help them improve the search visibility and sales performance of their products.
1. Find keywords through Amazon’s auto-complete function.
Amazon’s autocomplete feature is a great way to find keywords. When you enter relevant keywords into the search box, Amazon will automatically suggest search term combinations related to it. Sellers can use this feature to obtain some popular keywords related to their products.
2. Use Amazon keyword research tools.
Amazon provides some keyword research tools to help sellers find and analyze keywords. Among the most commonly used tools are the Amazon Seller Central Search Term Report and the Amazon Keyword Tool.
Search Term Report: Sellers can find the Search Term Report in the Reports section of Amazon Seller Central. This report will show the keywords through which buyers found and purchased the seller’s products. By analyzing these search terms, sellers can discover some potentially popular keywords and optimize product titles, descriptions, and advertisements.
Amazon Keyword Tool: The Amazon Keyword Tool can help sellers find keywords related to their products. These tools can provide information such as search volume, competition and relevance of keywords. By analyzing this data, sellers can choose keywords suitable for their products and perform targeted optimization.
3. Use third-party keyword research tools.
In addition to the tools provided by Amazon, there are also some third-party keyword research tools that can help sellers find keywords. These tools usually provide more detailed and comprehensive keyword data and analysis to help sellers understand market trends and competition.
Google Keyword Planning Tool: The Google Keyword Planning Tool can help sellers find keywords related to their products and provide data such as search volume and competition. This data can guide sellers to choose suitable keywords for optimization.
SEM Rush and other SEO tools: Rush and other SEO tools provide powerful keyword research capabilities. Sellers can use these tools to find popular keywords related to their products, understand the search volume, competition and relevance of keywords, and make keyword optimization decisions and strategies.
4. Find keywords through competitor analysis.
Sellers can find keywords through competitor analysis. Look at your competitors’ product titles, descriptions, and ads to see what keywords they use. This can help sellers discover some potentially valuable keywords related to their products and apply them in their own optimization strategies.
5. Use user feedback and comments to find keywords.
User feedback and comments are valuable resources from which sellers can get some keyword clues. Carefully read user feedback and reviews about your product and look for keywords or words they use to describe your product. These keywords can reflect the needs and concerns of users and provide valuable optimization directions for sellers.
6. Continuously optimize and test keywords.
Keyword optimization is an ongoing process. Sellers should regularly evaluate and optimize their keyword strategies, and conduct testing and analysis to determine which keywords result in better search visibility and sales. Through continuous optimization and testing, sellers can continuously improve the search ranking and exposure of their products.
To sum up, Amazon sellers can find keywords through Amazon’s auto-complete function, keyword research tools, third-party tools, competitor analysis, user feedback and reviews, etc. Keyword selection and optimization are critical to improving your product’s search visibility and sales performance. Sellers should treat keyword research as an ongoing process and continuously adjust and optimize keyword strategies based on data and actual results to achieve better business results.